首页
登录
职称英语
You may have wondered why the supermarkets are all the same. It is not becau
You may have wondered why the supermarkets are all the same. It is not becau
游客
2025-04-03
0
管理
问题
You may have wondered why the supermarkets are all the same. It is not because the companies that operate them lack imagination. It is because they all aim at persuading people to buy things.
In the supermarket, it takes a while for the mind to get into a shopping mode. This is why the area immediately inside the entrance is known as the " decompression zone". People need to slow down and look around, even if they are regulars. In sales terms this area is bit of a loss, so it tends to be used more for promotion.
Immediately inside the first thing shoppers may come to is the fresh fruit and vegetables section. For shoppers, this makes no sense. Fruit and vegetables can be easily damaged, so they should be bought at the end, not the beginning, of a shopping trip. But what is at work here? It turns out that selecting good fresh food is a way to start shopping, and it makes people feel less guilty about reaching for the unhealthy stuff later on.
Shoppers already know that everyday items, like milk, are invariably placed towards the back of a store to provide more opportunities to tempt customers. But supermarkets know shoppers know this, so they use other tricks, like placing popular items halfway along a section so that people have to walk all along the aisle looking for them. The idea is to boost "dwell time" : the length of time people spend in a store.
Traditionally retailers measure "football" , as the number of people entering a store is known, but those numbers say nothing about where people go and how long they spend there. But nowadays, a piece of technology can fill the gap: the mobile phone. Path Intelligence, a British company tracked people’s phones at Gunwharf Quays, a large retailer centre in Portsmouth — not by monitoring calls, but by plotting the positions of handsets as they transmit automatically to cellular networks. It found that when dwell time rose 1 $ sales rose 1. 3% .
Such techniques are increasingly popular because of a deepening understanding about how shoppers make choices. People tell market researchers that they make rational decisions about what to buy, considering things like price, selection or convenience. But subconscious forces, involving emotion and memories, are clearly also at work. [br] Putting fruit-and-vegetable section near the entrance takes advantage of shoppers’ ______.
选项
A、common sense
B、shopping habits
C、shopping psychology
D、concerns with time
答案
C
解析
细节题。从第三段的最后一句:“It turns out that selecting good fresh food is a wayto start shopping,and it makes people feel less guilty about reaching for the unhealthy stuff lateron.”可以推断出,商家把果蔬放在商店门口,是为了让人们在先挑到了新鲜的果蔬后觉得很兴奋,即使后来买些不太健康的东西,负罪感也会少一点,利用了消费者的购物心理。故答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/4024389.html
相关试题推荐
Motherwassoweakafterheroperationthatthedoctorswonderediftheywouldb
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
Youmayhavewonderedwhythesupermarketsareallthesame.Itisnotbecau
IstaredintotheblacknessandwonderedifhewasasawareofmypresenceasI_
随机试题
Weakeyesightisatermthatisgenerallyusedtorefertonear-sightedeyes
TheToriesaretileforerunnersof______,whichstillbearsthenicknametoday
Singaporeiswellknownasamulti-racial,multi-culturalandmulti-religious
A.大椎、曲池 B.肾俞、关元 C.肝俞、太冲 D.膈俞、血海 E.阴陵
下列不符合暂停估值条件的是( )。A.不可抗力致使基金管理人无法评估基金资产价
诊断系统性红斑狼疮常用而有价值的病理检查是()A.肾穿刺 B.骨髓穿刺
调节肾上腺髓质激素分泌的因素有A.交感神经 B.ACTH和糖皮质激素 C.
根据中国结算公司上海分公司的规定,债券买断式回购发生融资方与融券方双方均无力履约
教学监控过程包括()、自我校正、()三个有机联系的部分。
共用题干 患者,男性,39岁,出现口腔溃疡1周,经检查舌背有一钱币大小的孤立溃
最新回复
(
0
)