首页
登录
职称英语
Envy has become a drive wheel of our modern world. It is the passion that gov
Envy has become a drive wheel of our modern world. It is the passion that gov
游客
2025-03-30
15
管理
问题
Envy has become a drive wheel of our modern world. It is the passion that governs our economic life. Modern capitalism relies on its ability to create and increase scarcity and it therefore depends largely on the omnipresence of envy. In affluent societies the availability of material goods increases the demand for positional goods based on social scarcity. Most often it is " envy, emulation, or pride" creating this kind of scarcity, in which "satisfaction is derived from relative position alone, being in front, or from being behind." As long as people desire what others desire scarcity will be the never-ending condition of our lives that keeps our economy running. Through envy nearly any object can turn into a desirable commodity promising unending happiness.
Modern advertising is the best example to illustrate the importance of envy to keep our economy going. Advertising uses envy to make commodities desirable. Posters, announcements and TV-spots show us enviable people who have those things and goods we lack but nonetheless need to gain happiness. Advertisement sells products with the help of envious contagion. Most of the time envy itself remains hidden and is not directly mentioned in commercials. But even this may no longer be true. Envy seems to lose its traditional bad reputation. More and more commercials directly refer to envy to make their commodities more desirable. The most well known example of an open reference to envy is a perfume produced by the Italian company Gucci with the brand name "Envy" promising that you will not only be envied for some external object that belongs to you but for your very self embodied in a seductive fragrance.
Those of you familiar with traditional definitions of envy and emulation may, however, question my thesis that our modern economy is driven by envy. Is it really envy that governs our economy or would not emulation be a more appropriate and less moralizing term? There is an easy answer to this question. In parallel with the emergence of our modern world and the rise of capitalism the traditional distinction between bad envy and good emulation has slowly lost its meaning. Where Immanuel Kant, for instance, refers to the passions nature uses to turn a sheepish, idle and inactive Arcadia into a prosperous culture he refers to an " enviously competitive vanity" that no longer allows a neat distinction between envy and emulation but mentions a form of human desire comprising both these traditionally distinguished emotions. [br] What is the illusion advertisement brings to its consumers?
选项
A、Only those advertised goods are trustworthy.
B、To get what has been advertised is to gain happiness.
C、To have a feeling that one has become the best in the world.
D、The more one possesses, the higher position he will have.
答案
B
解析
本题是推理题,要求考生理解广告给消费者带来什么幻觉,即海报和电视广告展示了值得嫉妒的人有些什么我们没有但是需要的东西,我们需要这些东西来获得幸福。关键点:...Posters,announcements and TV-spots show us enviable people who have those things and goods we lack but nonetheless need to gain happiness…。
转载请注明原文地址:https://tihaiku.com/zcyy/4019588.html
相关试题推荐
Envyhasbecomeadrivewheelofourmodernworld.Itisthepassionthatgov
Shewaskeento________acause,andhasbecomeanadvocateagainstchildobesit
ButNaifehandSmithrevealakeenintellect,anavidreaderandapassionateob
Thedifferencesbetweenthemaleandfemaleofthisspeciesbecomemore______wit
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
By1830theformerSpanishandPortuguesecolonieshadbecomeindependentnat
随机试题
"Techno-stress"-frustrationarisingfrompressuretousenewtechnologyiss
Formostofus,workisthecentral,dominatingfactoflife.Wespendmore
Whenaninventionismade,theinventorhasthreepossiblecoursesofaction
简述卫生行政执法的步骤。
【说明】 A品牌充分利用网络营销手段,在消费者形成购买决策前就与之充分
下图a为建立的人工生态系统示意图,b为放养在其中的某种鱼的种群数量增长率随时间的
功能敛肺降火,收敛止血的药物是A.肉豆蔻 B.五倍子 C.赤石脂 D.五味
Thechangeinthatvillagewasmiraculou
患者,男,68岁。腹股沟斜疝发生嵌顿5小时来院诊治。诉腹部绞痛、腹胀、呕吐。体查
根据客户类型,下列哪一项不属于对银行理财业务的分类?()A.投资管理业务
最新回复
(
0
)