首页
登录
职称英语
Women are happy to wander aimlessly through a sea of clothing and accessory c
Women are happy to wander aimlessly through a sea of clothing and accessory c
游客
2025-03-26
19
管理
问题
Women are happy to wander aimlessly through a sea of clothing and accessory collections or linger through the shoe department. They like to glide up glass escalators past a grand piano, or spray a perfume sample on themselves on their way to, maybe, making a purchase. For men, shopping is a mission. They are out to buy a targeted item and flee the store as quickly as possible, according to a new Wharton research.
In a study, researchers at Wharton’s Jay H. Baker Retail Initiative and the Verde Group, a Toronto consulting firm, found that women react more strongly than men to personal interaction with sales associates. Men are more likely to stress usefulness over beauty or other considerations by responding to such aspects of the experience as the availability of parking, whether the item they came for is in stock, and the length of the checkout line. "Women tend to be more invested in the shopping experience on many dimensions, " says Robert Price, chief marketing officer at CVS Caremark and a member of the Baker advisory board. "Men want to go to Sears, buy a specific tool and get out." As one female shopper between the ages of 18 and 35 told the researchers "I love shopping. I love shopping even when I have a deadline. I just love shopping." Compare that to this response from a male in the same age group who described how men approach retailing: "We’re going to this store and we buy it and we leave because we want to do something else."
Price says women’s role as caregiver persists even as women’s professional responsibilities mount. He speculates that this responsibility contributes to women’s more acute shopping awareness and higher expectations. On the other hand, after generations of relying on women to shop effectively for them, men’s interest in shopping has atrophied. According to Wharton marketing professor Setphen J. Hock, shopping behavior mirrors gender differences throughout many aspects of life. "Women think of shopping in an inter-personal, human fashion and men treat it as more instrumental. It’s a job to get done, " he says, adding that the data has implications for retailers interested in developing a more segmented approach to build and maintain loyalty among male and female customers.
So it can be concluded that when it comes to shopping, men are from Mars, women are from Venus. [br] The underlined word "atrophy" in Paragraph Three probably means______.
选项
A、never exist
B、fail to develop
C、become diversified
D、be resumed
答案
B
解析
第三段第三句的大意是:由于一代又一代人依靠家庭主妇买东西,男性对购物的兴趣萎缩了。
转载请注明原文地址:https://tihaiku.com/zcyy/4013364.html
相关试题推荐
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Noteverybreakthroughsoundslikerocketscience.Simplebutnovelideascan
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Womenarehappytowanderaimlesslythroughaseaofclothingandaccessoryc
Pricesoffoodandclothingandalmosteverythingelseinthecountryhavestead
Whilefashionisthoughtofusuallyinrelationtoclothing,itisimportant
SpeakerA:I’vejustbeenreadingthroughyourlastproject.SpeakerB:Ihopey
Man:JustthinkIwentthroughsomuchworkonmypaperonlytogetaC.Woman:
随机试题
Youwillhearfivestatementsinwhichpeopletalkabouttheiropinionsonb
Thisisoneoftherarestquestionsthat______atsuchameeting.A、israisedB、
EXTANT:A、additionalB、removableC、broadD、vanishedE、irrelevantD
附加应力是()。A.由上部结构荷载和自重共同引起的 B.由基础自重引起的
春秋战国时期,楚国()生产达到登峰造极的地步。A.铜器 B.铁器 C.瓷器
习近平总书记在中央政治局第二十次集体学习时强调,要增强问题意识,坚持问题导向。这
发生火灾时,湿式自动喷水灭火系统是由()探测火灾的。A.火灾探测器 B.水流
一般资料:求助者,女,30岁,公务员。 案例介绍:求助者自述.半年前发现丈夫手
关于投标文件的编制与递交,下列说法中正确的有( )。A.投标函附录中不可以提出比
女性,40岁,因右侧甲状腺单发肿物,颈部淋巴结无肿大,施行甲状腺肿物摘除术,病理
最新回复
(
0
)