首页
登录
职称英语
Most people would probably agree that many individual consumer adverts funct
Most people would probably agree that many individual consumer adverts funct
游客
2025-03-25
9
管理
问题
Most people would probably agree that many individual consumer adverts function on the level of the daydream. By picturing quite unusually happy and glamorous people whose success in either career or sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn’t materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: The individual’s pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred" .
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality—Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers’ attention and desires towards unrealistic, paradisiacal (天堂似的) nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection. [br] What is this passage mainly concerned with?
选项
A、Many adverts can be read literally.
B、Everyone has a daydream.
C、Many adverts function on the level of the daydream.
D、Many adverts are deceitful because they can not make their promises.
答案
C
解析
通读全文可知本文的中心思想在本文的第一句话中。其讲到:很多广告的功能都在于引起消费者的白日梦。因此本题的正确答案为C。
转载请注明原文地址:https://tihaiku.com/zcyy/4012339.html
相关试题推荐
Inhumanhistory,peoplemigratedbecauseofallofthefollowingEXCEPT______
SpeakerA:Didyouhearaboutthosepeoplewhogothurtwhengoingmountainclim
Thereweremanypeoplepresentandheappearedonlyforafewseconds,soIonly
In1998consumerscouldpurchasevirtuallyanythingovertheInternet.Books
ItispredictedthatmoviesinDVDformat______.[br]PeoplearebuyingDVDsi
Theword"extras"usedinthisstorymeanspeoplewho______.[br]Thebesttitle
Theword"extras"usedinthisstorymeanspeoplewho______.[br]Alice,oneof
Mostpeopledon’tthinkofastampasareceipt,butthatis______reallyisapr
Fingerprintsformanunchangeable______despitechangesintheindividual’sappea
Mostpeopleinthebusinessworldweretold,whentheybegantheircareers,not
随机试题
Themanwhowasaccused______stealingthecarsaidthathewasnotguilty.A、for
Henry’snewsreportcoveringtheconferencewasso______thatnothinghadbeeno
Sharingonline,associalmediaenthusiastsarelearning,canhaveallsorts
InmostNativeAmericancultures,anarticleusedinprayerorritualismadewi
It’simportantthatenoughmoney(collect)______tosupporttheproject.(should)
( )是教育政策的总概括,与教育目的紧密联系。A.教育方法 B.教育理论
短时记忆一般包括两个成分:一是______,它的容量相当有限,为7±2个组块。另
某公立小学校长刘某在招生过程中非法获利数十万元,根据《中华人民共和国教育法》的规
生成一碳单位的氨基酸是 A.丝氨酸B.蛋氨酸C.二者均是D.二者均不是
患儿女,1岁。生后2个月查体发现心脏杂音。平素呼吸略促,吃奶量少,慢,吃奶后多汗
最新回复
(
0
)