首页
登录
职称英语
People in the mass advertising business and others who study American societ
People in the mass advertising business and others who study American societ
游客
2025-03-22
15
管理
问题
People in the mass advertising business and others who study American society have been very interested in the question: What does the American consumer like? Max Lerner, a well-known scholar who has studied American society, has said that American consumers are particularly fond of three things: comfort, cleanliness, and novelty.
Lerner believes that the American love of comfort perhaps goes back to the frontier experience , where life was tough and there were very few comforts. This experience may have created a strong desire in the pioneers and their children for goods that would make life more comfortable. Today, the American’s love of comfort is seen in the way they furnish their homes, design their cars, and travel. How Americans choose a new mattress for their bed is an example of the Americans love of comfort. Many Americans will go to a store where beds are set up, and they will lie down on several mattresses to see which one is the most comfortable.
Cleanliness is also highly valued by Americans. There is a strong emphasis on keeping all parts of the body clean, and Americans see lots of TV commercials for soap, shampoo, deodorants, and mouthwash. Perhaps the Puritan (清教徒的) heritage has played some role in the desire for cleanliness. The Puritans, a strict Protestant (新教的) church group who were among the first settlers of America, stressed the need to cleanse the body of dirt and of all evil tendencies, such as sexual desire. The saying "Cleanliness is next to Godliness" reflects the belief of most Americans that it is important to keep not only their bodies, but also their clothes, their houses, their cars, and even their pets clean and smelling good. Indeed, many Americans are offended by anyone who does not follow their accepted standards of cleanliness.
Along with cleanliness and comfort, Americans love having things that are new and different. Perhaps this love of novelty comes from their pride in their inventiveness. American have always been interested in inventing new products and improving old ones. They like to see changes in cars, clothing, and products for the home. Advertisements encourage people to get rid of old products and try new ones, whether the old ones still work or not. And if they cannot afford to buy something now, advertisers encourage consumers to charge it on a credit card. "Buy now— pay later. " [br] Which of the following words is NOT appropriate to describe Americans, according to the passage?
选项
A、Tidy.
B、Inventive.
C、Conservative.
D、Clean.
答案
C
解析
综合理解题。根据全文所讲的美国消费者的三个特点:喜欢舒适、干净和新奇,如果说美国人是“保守的”,这是不恰当的。因此C是本题正确选项。
转载请注明原文地址:https://tihaiku.com/zcyy/4008115.html
相关试题推荐
Thepressure______causesAmericanstobeenergetic,butitalsoputsthemunder
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
PeopleinthemassadvertisingbusinessandotherswhostudyAmericansociet
______wheretheforeign-bornAmericansmakepeacewiththeirnewculture,theyw
Poorashewas,hewas______makingprofitsattheexpenseofothers.A、aboveB、of
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geog
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geog
Geographyisthestudyoftherelationshipbetweenpeopleandtheland.Geog
随机试题
Pleasekeepinmindthatyourjobistohelpyourcustomersgetthemostoutof
Oneclassofwordscanbelearned______.[br]Fromthepassage,wecaninferth
Thefirstaid(急救)youlearnfromacourseisnotquitelikereality.Mosto
【答案】-1【考情点拨】本题考查了利用导数定义求极限的知识点. 【应试指导】
细长压杆的失效并不是强度不够,而是它能否保持原有直线的平衡形式。
A.《希波克拉底誓言》 B.《赫尔辛基宣言》 C.《夏威夷宣言》 D.《纽
箱涵顶进在穿越铁路路基时,在列车不允许限速情况下,可采用( )方法。 A、轨
监管部门关于业务集中度的控制范围为()。A:对单一客户融资业务规模不得超过净资本
项目监理机构在监理规划中编制体现巡视工作的相关内容,主要包括()。A.巡视工作方
某拟建高速公路局部路段穿越农田集中分布区,为减少公路建设对农田的占用,可采取的措
最新回复
(
0
)