首页
登录
职称英语
The most noticeable trend among today’s media companies is vertical integrat
The most noticeable trend among today’s media companies is vertical integrat
游客
2025-03-19
26
管理
问题
The most noticeable trend among today’s media companies is vertical integration—an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions (并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year—ABC and NBC.
Media acquisitions have skyrocketed (剧增) since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited. [br] Which of the following is true of the media?
选项
A、They are trading each other in greater numbers today.
B、They used to sell and buy each other in great numbers.
C、They used to be controlled by two networks—ABC and NBC.
D、They have stopped the trend of acquisitions in the 1990s.
答案
A
解析
是非题。第二段第二句说,美国的媒体公司之间正在以前所未有的数量在互相收购兼并,因此A与此相符。
转载请注明原文地址:https://tihaiku.com/zcyy/4004500.html
相关试题推荐
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Politically,thenationsoftheworldwillbecomemoretightlyintegratedbe
Wearenowinaninter-disciplinaryintegrationera,thepervasionandcoope
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Despiteacoolingoftheeconomy,hightechnologycompaniesarestillcrying
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
Themostnoticeabletrendamongtoday’smediacompaniesisverticalintegrat
随机试题
[originaltext]W:ThefootballmatchwillbeheldonMonday,Nov.30th.M:You
Infact,thegapbetweenchildrenandtheirparentsisnotsowide______.(我们想像
"Freshmanfifteen"isatermwhichmeansfifteenpounds,oraboutsevenkilo
Tom’slefthandwasseriouslyinjured,andhewouldbe______forworkforsever
不能进行行政许可撤销的是()。A.被许可人以欺骗、贿赂等不正当手段取得行政
如图所示(彩图1),该频谱波形符合下列哪支血管的频谱特点 A.颈外动脉 B.
下述哪项描述与日本伊势神宫建筑无关?()A.为祭祀天照大神的神道教建筑 B
道德具有调节功能,表现在()。A.以社会精英的善恶标准调节 B.调节是强制的
产褥期是指A.从胎儿娩出到产露干净这段时间 B.从胎儿娩出到全身恢复正常 C
关于预埋件及连接件设计的下列4种说法: Ⅰ.预埋件锚筋中心至锚板边缘的距离不应
最新回复
(
0
)