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  3. Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal

Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal

游客2025-03-18  2
问题     Chinese fridge manufacturer Wang Guoduan, a man with only 7 years of formal education, is proving you don’t have to be a Netrepreneur to take on the world. His is a more old-fashioned success story. Until Wang visited the Guangzhou trade fair in 1983, he had never even seen a fridge. At the time, he was managing a decrepit, state-owned rice-cooker factory in the Guangdong province backwater of Rongqi(pop. 60 000). But today his township enterprise is China’s largest and most successful refrigerator maker. Last year his Guangdong Kelon Electrical Holdings Co. sold $ 677 million of refrigerators, air-conditioners and other "white goods", commanding nearly a quarter of the domestic market. Already popular in the U. S. , Kelon products are breaking into Europe and Southeast Asia.
    Now, with China poised to enter the World Trade Organization, Wang has a make-or-break opportunity. WTO market liberalization could increase competitive pressures—harming firms like Kelon—experts warn. But Kelon executives counter that the firm is already competing on level terms against U. S. companies like Whirlpool, which manufactures in China, and will also benefit from falling tariffs in its export markets. "We just have to become even smarter," says Wang. Like many other non-Internet Chinese companies, Kelon will soon find out if its older model still works in a new economy.
    Until now the company has been as hot as a fridge maker can be. Kelon has repeatedly won awards as the best-run and most investor-friendly company in China, ahead of such leaders as China Telecom and computer giant Legend. Prominent analysts have declared that "Kelon is the best managed company in China. " That helps explain the company’s stellar returns: since 1994, profit attributable to shareholders has risen by more than 500%.
    Last year Kelon produced 2. 2 million, making it one of the world’s top manufacturers.
    But the boom may be approaching its end as the market for refrigerators in China’s cities nears saturation. A sluggish economy and increased competition brought about by economic reforms are squeezing profit margins. Despite record sales last year, the company reported a 1.3% fall in operating profit. It has responded by targeting China’s secondary cities and rural areas, where refrigerators are so rare that many owners proudly display them in the living room, not the kitchen. The company has also branched out into air-conditioners, which it hopes will become China’s next consumer-appliance fad. Says Rachel Tsang of Vickers Ballas Securities in Hong Kong, "What Kelon has done is revolutionary. The future may depend on whether it can start another revolution. " And there’s no reason to suppose it won’t, if Wang Guoduan and Kelon keep on humming. [br] The first sentence in the second paragraph most probably refers to that______.
选项 A、China’s accession to the WTO will bring a lot of opportunities to Kelon Co.
B、China’s access to the WTO will cause Kelon Co. into bankruptcy
C、China’s entry into the WTO will lead Kelon Co. either to success or to failure
D、China’s WTO membership will result in breaking opportunities for Kelon Co.
答案 C
解析 文章第二段指出，现在，随着中国加人世界贸易组织的日期日益临近，王国端面临着成败攸关的机会。有专家警告说，世界贸易组织提倡的市场自由化会加大竞争压力，对科龙这样的公司形成冲击。但是科龙的管理层反驳说，该公司已经在同等条件下与惠尔浦等在中国投资建厂的美国公司展开竞争；关税的降低也将使公司在出口方面受益。王国端说：“我们必须变得更加精明。”如同中国许多非网络公司一样，科龙很快就会明白，自己相对陈旧的经营模式在新经济中能否保持长盛不衰。因此，我们可以推断出本题的正确答案应为C。
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