首页
登录
职称英语
Advertisement can be thought of "as the means of making known in order to buy
Advertisement can be thought of "as the means of making known in order to buy
游客
2025-03-16
31
管理
问题
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. (19) Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement can increase demand______.
选项
A、all the time
B、in any circumstances
C、in a growing market
D、in a shrinking market
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3998880.html
相关试题推荐
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuy
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuy
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuy
Advertisementcanbethoughtof"asthemeansofmakingknowninordertobuy
Awarmthoughtsuddenly(cameto)me(which)Imight(use)thepocketmoneytob
(Noticing)thatmydaughterwasshy,ourhostess(wentout)ofherway(making)
Modernmass-productionmethodslowerthecostofmakinggoods,andthusgiv
Modernmass-productionmethodslowerthecostofmakinggoods,andthusgiv
Manyplayerswhohadbeenhighlythoughtofhave_________fromthetennisscene
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
随机试题
Whodoyouthinkthisad.isintendedto?Thisadvertisementistargetedat_
[originaltext]Whatisthebestwaytocatchsomeonewhoistellingalie?F
"NewWomenoftheIceAge"Thestatusofwomeninasociet
当样本含量足够大时,样本率又不接近0或1时,以样本率推断总体率95%可信区间的计
教学文言文复习课,教师安排学生总结一些语句中宾语前置的用法。下列例句适合的是(
站用直流电源系统竣工(预)验收标准卡二次接线检查验收要求芯线标志应用线号机打印,
2011年全国全年粮食种植面积11057万公顷,比上年增加70万公顷;棉花种植面
贷款担保的作用主要体现在()。A.协调和稳定商品流转秩序,使国民经济健康运行
城市污水的一级处理主要针对水中悬浮物质,常采用物理的方法,经过一级处理后,污水悬
特纳综合征与哪项有关?( )A.垂体 B.下丘脑 C.子宫 D.卵巢
最新回复
(
0
)