首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2025-03-06
15
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] Advertisement is often used to( ).
选项
A、deceive customers
B、increase production
C、arouse suspicion
D、push the sale
答案
D
解析
细节题。答案在第一段第一句话“Advertisement can be thought of as the means of making known in order to buy or sell goods or services.”因此“广告常常被认为是促销商品或服务的手段”,D最符合题意。
转载请注明原文地址:https://tihaiku.com/zcyy/3985676.html
相关试题推荐
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
随机试题
Withallthewars,fightingandsadnessintheworldtoday,it’snotonlyne
_________isannouncedintilepapers,ourcountryhaslaunchedalarge-scalemo
Afterponderingoverthisproblemforquitealongtime,hefinally______apla
Awarmerworldisgoingtobeasickerworldforeverythingfromtreestoma
Byalmostanymeasure,thereisaboominInternet-basedinstruction.Injus
患者女性,30岁。平时月经规则,现停经70天,阴道流血10天。妇科检查子宫如妊娠
根据体育教学的特点,体育课中教师在运用讲解法时应注意()。A.精讲多练 B
下列建筑安装检验批项目,属于主控项目的检验内容有()。A、管道焊口外露油麻 B
以下分类定级综合指标模式正确的是()。A.参照当地职工收入水平确定基薪 B.参
通便宜用开水泡服的药物是A.火麻仁 B.柏子仁 C.番泻叶 D.款冬花
最新回复
(
0
)