首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2025-03-06
8
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] From the last sentence of this passage we conclude that( ).
选项
A、businesses usually do not pay much for advertisement
B、businessmen know well that advertisement could bring them more profits
C、advertisement could hardly convince people of the value of the goods
D、advertisement usually cost businesses large amounts of money
答案
B
解析
逻辑推理题。文章最后一句话的意思是:“显然,如果商家认为广告不会给他们带来利润,那么他们是不可能在广告上投资很多的。”换句话说:商家非常清楚广告会给他带来更大的利润。因此B是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3985680.html
相关试题推荐
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
随机试题
[originaltext]Iwas9yearsoldwhenIfoundoutmyfatherwasill.Itwas
三期尘肺中,“Ⅲ”的X线诊断标准是A、有密集度3级的小阴影,分布范围超过4个肺区
下列各项交易中,会影响公司当期利润的有( )。 Ⅰ.公司在建工程达到预定可使
制备ABC复合物时,A和HRP-B的浓度比为A:1:2B:2:1C:1:1
正常情况下,阿司匹林片的外观性状是A.白色片B.淡蓝色片C.深黄色片D.褐色片E
真正美的东西,都是充满了感情的。面对美的东西,我们常常一往情深,或者一见钟情。而
今年,某公司通过调查大胆地进行了改革,建立了被称之为“宽带式”的新的薪酬制度,采
2005年8月全国人大常委会对《妇女权益保障法》进行了修正,增加了“禁止对妇女实
关于影响药物透皮吸收因素的说法,错误的是()A.可增加皮肤水合作用的基质不利于药
陕西某高校一位副教授因高热住进职工医院。经B超、CT、胃检、抽血、抽骨髓化验等检
最新回复
(
0
)