首页
登录
职称英语
Advertisement can be thought of " as the means of making known in order to b
Advertisement can be thought of " as the means of making known in order to b
游客
2025-03-06
21
管理
问题
Advertisement can be thought of " as the means of making known in order to buy or sell goods or services ". Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction.
Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them. [br] From the last sentence of this passage we conclude that( ).
选项
A、businesses usually do not pay much for advertisement
B、businessmen know well that advertisement could bring them more profits
C、advertisement could hardly convince people of the value of the goods
D、advertisement usually cost businesses large amounts of money
答案
B
解析
逻辑推理题。文章最后一句话的意思是:“显然,如果商家认为广告不会给他们带来利润,那么他们是不可能在广告上投资很多的。”换句话说:商家非常清楚广告会给他带来更大的利润。因此B是正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3985680.html
相关试题推荐
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Nooneknowshowmanlearnedtomakewords.Perhapshebeganbymakingsound
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Therewasonethoughtthatairpollutionaffectedonlytheareaimmediately
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Advertisementcanbethoughtof"asthemeansofmakingknowninordertob
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
Whenwe’relearningaforeignlanguage,makingsenseofwhatwehearisthe
随机试题
[originaltext]M:Howabouttheexaminationlastweek?W:IfI’dgotmoretime,
隧道火灾危险性大,做到早发现,早报警非常重要,火灾报警设施中,一、二类通行机动车
施工组织设计和专项施工方案的内容可粗可细,下列哪一项不是其内容()。A.施工进
Thechangeinthatvillagewasmiraculou
产后膀胱炎的护理措施,正确的是A.嘱产妇多活动,少进食流质 B.遵医嘱给予产妇
按照国家规定需要有关部门批准或者核准的建设项目,以划拨方式提供国有土地使用权的,
(2017年5月)即使走到成功边缘,也因为害怕失败而退缩,这属于()A.权威型思
B
市场经济是指通过市场配置社会资源的经济形势,其中()是市场经济最基本的运
设置在汇接局(Tm)和端局(C5)的时钟是()。A.第一级时钟 B.第二级时
最新回复
(
0
)