首页
登录
职称英语
1 The majority of advertising used to be aimed at the traditional family: breadw
1 The majority of advertising used to be aimed at the traditional family: breadw
游客
2025-02-04
34
管理
问题
1 The majority of advertising used to be aimed at the traditional family: breadwinner father, non-working mother, and two children. However, if advertisers still focused on that segment of the population, they would put themselves out of business. Only about ten percent of American families fit the stereotype, and households with working mothers and singles are on the rise. If advertising is to be successful, it has to identify the potential users of a product and aim its message toward that group.
2 An advertising agency can decide on the best way of reaching potential buyers only if it conducts market research to understand who they are. Are they homemakers or professional people? Are they young or old? Do they live in the city, the country, or the suburbs? Unless the agency obtains detailed data and marketing expertise, the advertising campaign will face failure. [br] Which sentence below best expresses the essential information in the highlighted sentence in paragraph 2?
选项
A、Before doing any research, advertisers must decide who the buyers are.
B、The best way to reach potential buyers is to find out where they live and work.
C、Advertisers must know their potential buyers in order to reach them effectively.
D、There are many creative ways for conveying a message to potential buyers.
答案
C
解析
Advertisers must know their potential buyers... is a paraphrase of ...only if it conducts market research to understand who they are. ...in order to reach them effectively is a paraphrase of An advertising agency can decide on the best way of reaching potential buyers....
转载请注明原文地址:https://tihaiku.com/zcyy/3942398.html
相关试题推荐
Anessentialpartofthemarketingprocess,advertisingcanbetremendouslyinfl
TheTarascans,AtheyweretraditionallyBknownfortheirhummingbird-feathermo
Howdoestheprofessordevelopthetopicoftheviolinfamily?Choosetwoanswer
Howdoestheprofessordevelopthetopicoftheviolinfamily?Choosetwoanswer
Howdoestheprofessordevelopthetopicoftheviolinfamily?Choosetwoanswer
Howdoestheprofessordevelopthetopicoftheviolinfamily?Choosetwoanswer
Howdoestheprofessordevelopthetopicoftheviolinfamily?Choosetwoanswer
1Themajorityofadvertisingusedtobeaimedatthetraditionalfamily:breadw
1Themajorityofadvertisingusedtobeaimedatthetraditionalfamily:breadw
Thefinchfamilyofbirds______sparrowsandgrosbeaks.A、includesB、includingC、i
随机试题
Whodidthemanspeakwiththisafternoon?[originaltext]W:Sorry,I’mlate.Wha
Assumingthataconstanttravel-timebudget,geographicconstraintsandshor
[originaltext]W:Isyourfamilybig?M:Notvery.Itisbettertosay"verysma
[originaltext]M:Hi.Uh,(9)haven’twemetbefore?Youlooksofamiliar.W:Yea
Frankrealizedfullywhathehaddreamedaboutcouldnot______havehappenedin
温度刺激出现迟缓且不严重的疼痛,表明A.牙髓坏死 B.可复性牙髓炎 C.急性
A.先扶正后祛邪 B.先祛邪后扶正 C.扶正 D.扶正祛邪 E.祛邪邪实
A公司是深圳证券交易所创业板的上市公司,根据规定,A公司监事离任并委托上市公司申
为避免调配差错,往货架码放药品的药学人员必须经受A.学习 B.训练 C.学习
劳动力市场工资指导价位分为( )。A.月工资收入和日工资收入两种 B.年工资
最新回复
(
0
)