首页
登录
职称英语
The Reputation Institute, a consultancy, has revealed the results of its lat
The Reputation Institute, a consultancy, has revealed the results of its lat
游客
2025-01-30
9
管理
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation. [br] The author of the passage advises companies to________.
选项
A、read John Stuart Mill’s Autobiography
B、focus on building their reputation
C、deal with potential threats to their reputation
D、focus more on providing better products and services
答案
D
解析
作者观点。作者要么明示观点,要么隐含观点,本文属于前者。作者在第五段论述了主流观点后,提出自己的见解“The opposite is more likely:The best strategy may be to think less about managing your reputation and concentrate more on
producing the best products and services
you can”,显然,选项D点明了作者的观点。
转载请注明原文地址:https://tihaiku.com/zcyy/3934945.html
相关试题推荐
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
Victorgainedareputationforbeinga________becauseheconstantlybulliedothe
FIFA’sreputationhasbeenseverelytarnishedbyrepeatedallegationsofvote-bu
FIFA’sreputationhasbeenseverelytarnishedbyrepeatedallegationsofvote-bu
AUKstudyrevealedthatthechildrenwhodemonstratedthehighestmeasureofha
随机试题
Onesummernight,onmywayhomefromworkIdecidedtoseeamovie.Iknew
对CD和CD分子的主要功能是辅助TCR识别抗原并参与T细胞活化信号的转导。CD和CD分子又称T细胞的辅助受体。
必须把教育摆在优先发展的战略地位思想的提出始自党的()。A.十五大 B.十四大
女性,31岁,孕8月余,检查发现淋球菌及沙眼衣原体感染,该患者发生的常见并发症是
商业银行绩效考评体系的基本要素不包括()。A.评价收益 B.评价对象
下列关于再生障碍性贫血的描述,错误的是A.贫血往往是慢性再生障碍性贫血的首发和主
休克患者尿量较少可选用下列药物中的A.多巴胺 B.多巴酚丁胺 C.肾上腺素
构支架存在异物,若异物摆动情况不满足安全距离要求,立即()(A)联系检修人员处
“账外账”是指不在依法设置的会计账簿上对经济业务事项进行统一登记核算,而另外私自
环磷酰胺抗肿瘤的机制是A.干扰核酸的合成 B.破坏DNA的结构与功能 C.嵌
最新回复
(
0
)