首页
登录
职称英语
The Reputation Institute, a consultancy, has revealed the results of its lat
The Reputation Institute, a consultancy, has revealed the results of its lat
游客
2025-01-30
32
管理
问题
The Reputation Institute, a consultancy, has revealed the results of its latest "Reptrack" Corporate Reputation Survey Various spokespersons took the opportunity to
hammer home
the importance of managing reputation. Reputation is so important these days, they said, that we live in nothing less than a "reputation economy".
The launch of the British corporate-reputation survey was only one of a number of similar launches around the world; and a rapidly growing number of niche businesses, such as Reputation Defender, give people advice on managing their online reputations. For example, they offer tips on how to push positive items up the Google ranking and
neutralize
negative ones.
A fast growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market. In 2011, controversy around the Taco Bell restaurant chain arose when public accusations were made that their "seasoned beef product was made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that "From the beginning of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ’seasoned beef product, the case could be dismissed." Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled "Would it kill you to say you’re sorry?" that ran advertisements in various news outlets in print and online.
It is easy to see why so many bosses are such eager consumers of this kind of advice. The market value of companies is increasingly determined by things you cannot touch: their brands and their intellectual capital, for example, rather than their factories or fleets of trucks. The idea of "reputation economy" makes intuitive sense: Facebook is worth more than General Motors. At the same time, reputation is getting ever harder to manage. Non-Governmental Organizations can turn on a company in an instant and accuse it of racism or crimes against the environment. Customers can trash its products on Twitter. The objection to the reputation industry is that it depends on a naive view of the power of reputation: that companies with positive reputations will find it easier to attract customers and survive crises. But tobacco companies make vast profits despite their awful reputations.
The biggest problem
with the reputation industry, however, is its central idea: that the way to deal with potential threats to your reputation is to work harder at managing your reputation. The opposite is more likely: The best strategy may be to think less about managing your reputation and concentrate more on producing the best products and services you can. Many successful companies, such as Amazon, Costco, Southwest Airlines and Zappos, have been notable for their intense focus on their core businesses, not for their fancy marketing. If you do your job well, customers will say nice things about you and your products. In his autobiography, John Stuart Mill argued that the best way to attain happiness is not to make happiness your "direct end", but to fix your mind on something else. Happiness is the incidental by-product of pursuing some other worthy goal. The same can be said of reputation. [br] The phrase "the biggest problem" underlined in Paragraph 5 refers to________.
选项
A、concentrating on the reputation management
B、lack of enough attention to the reputation management
C、failing to realize that we live in a reputation economy
D、the way to deal with potential threat
答案
A
解析
句内照应。第五段第一句“
The biggest problem
with the reputation industry, however, is its central idea:that the way to deal with potential threats to your reputation is to work harder at
managing your reputation
”,画线部分相互指称,形成照应关系,选项A与第二处画线部分语义最接近,故为正确答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3934944.html
相关试题推荐
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
TheReputationInstitute,aconsultancy,hasrevealedtheresultsofitslat
Becausethespeakerhadareputationforloquaciousness,thechairpersonwarned
Victorgainedareputationforbeinga________becauseheconstantlybulliedothe
Scientificdiscoveriesareoftenthoughttobetheresultsofmethodicalefforts
AUKstudyrevealedthatthechildrenwhodemonstratedthehighestmeasureofha
Shewasdeterminedto______herreputationintheforeignservicebylearningt
[originaltext]InApril,theManhattanInstitutereleaseditsyearlystudyo
[originaltext]InApril,theManhattanInstitutereleaseditsyearlystudyo
随机试题
Afterhisrecoveryfromillness,heisdeterminedto______whathehadbeendoing
Formanygroupsofpeoplethebattleforliberty,civilrights,andequalac
初中地理《亚洲—地势起伏大,长河众多》主要教学过程及板书设计 教学过程 (一)导入新课 谚语导入:采用“人往高处走,水往低处流”这句中国古老的谚语进行导入
在行政处罚中,启动听证程序的条件是当事人被责令停产停业、吊销许可证及()
A.斜方形 B.方圆形 C.卵圆形 D.六边形 E.长方形上颌第一磨牙面
下列关于天麻的药理作用,错误的是A降血压 B改善学习记忆 C降血脂 D镇静
共用题干 王先生于2013年在北京购买了一套面积为85平方米的住房,容积率为5
在任何情况下,药师只能够调配的处方是A.不规范处方 B.用药错误处方 C.严
雪后检查户外熔断器外表面无结冰、无影响绝缘水平的冰溜。
下列关于区域发展条件分析,说法错误的是()。A.自然条件和自然资源是区域社
最新回复
(
0
)