首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2025-01-23
23
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
there
解析
语境搭配根据语境,此处的“一些大型公司”应指上句谈到的日本的公司,因此应填there(在那里,即在日本)。
转载请注明原文地址:https://tihaiku.com/zcyy/3925755.html
相关试题推荐
Hewasfacingchargesonforgeryinacourtoflawbuthehiredagoodattorney
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
[audioFiles]audio_ezf_m_0037(20102)[/audioFiles]Onlin
Bysubscribing"WildlifeMagazine"nowyouwillexperiencetheenjoymentthat
[originaltext](23)Imaginethatsomeoneinyourneighborhoodbrokethelaw,
在高等教育中,因层次、形式、办学主体、服务面向的不同而产生的多样化是()。A.
患儿,男性,6岁。腹痛半天,解稀便一次,发热6小时,昏迷3小时入院。入院前6小时
A.右房、右窒大 B.肺血减少,P减弱 C.两者均有 D.两者均无肺动脉瓣
某大型工程项目由政府投资建设,业主委托某招标代理公司代理施工招标。招标代理公司确
按照《巴塞尔新资本协议》,若某银行风险加权资产为10000亿元,则其核心资本不
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
为了保证人员和设备的安全,使保护电器能够在规定的时间内自动切断发生故障部分的供电
最新回复
(
0
)