首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2025-01-23
64
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
growth
解析
语境搭配本句意为:因为它们(大品牌)提供了更大的利润和可持续的增长;因此应填growth。
转载请注明原文地址:https://tihaiku.com/zcyy/3925754.html
相关试题推荐
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
这个国家的人口继续以每年1200万人的速度增长。Thenation’spopulationcontinuestoriseataspeedof
A.techniqueB.processesC.testedD.procedureE.typicallyF.smallG
(1)Pageants(露天演出)areusuallyconceivedonafairlylargescale,oftenunde
材料:某教师在进行《我与父母》教学时让学生围绕“父母为我做了哪些事”和“我为父母
落射荧光显微镜的吸收滤片应安装在A:激发滤片与分色镜之间B:物镜与分色镜之间
女,35岁,近2月来发热,乏力伴消瘦。体检:左颈、二侧腋窝和腹股沟部位可触及数个
(2021年真题)关于绩效管理中的平衡计分卡法的说法,错误的是()。A.这种
根据《中华人民共和国民事诉讼法》的规定,下列管辖的表述中,正确的是()。A.民
关于工程量清单方式招标工程合同价格风险及风险分担,下列说法中正确的是()。A:当
下列关于钢筋代换的说法,正确的是()。A.用不同钢号或直径的钢筋代换时,应
最新回复
(
0
)