首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2025-01-23
10
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
growth
解析
语境搭配本句意为:因为它们(大品牌)提供了更大的利润和可持续的增长;因此应填growth。
转载请注明原文地址:https://tihaiku.com/zcyy/3925754.html
相关试题推荐
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
Theinterviewismainlyto______.[br][originaltext]Interviewer(M)LisaDrayer(
Whatkindofcarwillwebedrivingin2010?Rather【S1】______fromthetypewekn
Acollisionbetweenanaircraftandoneormorebirdsistermedabird-strik
在城市用地的功能组织过程中应从几个方面着手,下列说法其中正确的是( )。 Ⅰ
“一人为众,众为一人”的思想,体现了保险的( )特征。 A.社会互助性
房地产市场价值评估应同时遵循独立、客观、公正原则,合法原则,价值时点原则,替代原
在各种形式的劳动标准中,()劳动标准居于核心地位。A.公司 B.国家 C.
波长为λ的单色光垂直入射到一衍射光栅上,当光栅常数为(a+b)时,第一级衍射条纹
下列不属于商用房贷款信用风险的是()。A:借款人还款能力发生变化 B:保证人担
新装饰的居室中,常常有一种可使人眼红、流泪和咳嗽的刺激性气体,这很可能是( )
最新回复
(
0
)