首页
登录
职称英语
What are the challenges facing multinationals that want to build their brand
What are the challenges facing multinationals that want to build their brand
游客
2025-01-23
28
管理
问题
What are the challenges facing multinationals that want to build their brands in China?—I think the first thing is ignorance. There’s a huge (1) of the complexity in China, which is more complex than Europe. There are different rules of law, which (2) a significant factor. There are different (3) , Cantonese and Mandarin and lots of others in (4) , and dialects like Sichuan versions. You have problems of distribution. (5) Chinese brands have been (6) local because of the size of the market and the transportation system, What’s (7) built up there is a sort of a pride in localness.
How can companies build their brands in China?—China is a place where (8) have to be very patient and you’ve got to build (9) time. You can’t go in (10) invest short-term and then pull out (11) then try to get back in (12) . It’s about being consistent, steady, building (13) reputation, building confidence and then rewards will (14) . It’s a consistent ability to anticipate need. It’s insightfulness that helps brands to (15) ahead.
How are local Chinese brands doing against the multinationals?—China’s been built (16) local brands and there are a billion of them and they are (17) spending sums of money locally that really dominate the (18) . But the future is Chinese brands moving outside of (19) and marketing globally, because China’s got to move from a commodity economy to a (20) sophisticated economy, which fundamentally (21) brands. There isn’t a major economy in the world that (22) based upon producing great brands, because they provide far better margins and more sustainable (23) .
Has Asia produced any truly global brands?—Japan has. Some of the major companies (24) do really very well with brands. In Korea, some of them (25) but some of them need to catch up in terms of understanding how to really build global brands. [br]
选项
答案
market
解析
词语搭配根据句意此处应表“控制市场”,因此应填market。
转载请注明原文地址:https://tihaiku.com/zcyy/3925749.html
相关试题推荐
ThecoffeegiantisfacinguncomfortablequestionsinLosAngeles,afterbeco
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
Whatarethechallengesfacingmultinationalsthatwanttobuildtheirbrand
随机试题
A、Acomedy.B、Adocumentary.C、Amusical.D、Athriller.C推理判断题。根据最后一段的叙述,可以猜测答案
Toacquirethemethodofscientificinvestigation,one______.[br]Bymeansof
OnStudents’InterpersonalRelationship1.目前许多大学生处理不好人际关系2.出现这种现象的原因3.我的看法
[originaltext]Hello,ladiesandgentlemen.Welcometotoday’slecture.Firs
A.既有水平渐近线又有铅直渐近线 B.仅有水平渐近线 C.既无水平渐近线又无
ZnO的优点有()。A.结构简化适合大规模生产 B.保护特性优越 C.无续流
有些石材、砖、水泥、混凝土等材料含有高本底的镭,该物质可蜕变成对人体十分有害的放
由于房地产交易涉及复杂的法律程序,再加上房地产商品的(),房地产经纪工作会涉及
捷克某公司与中国某公司订立了从中国出口内箱的合同,合同约定了产品的质量规格。在产
(2018年真题)患者,女,50岁,近期出现失眠、潮热、出汗、烦躁等不适症状,临
最新回复
(
0
)