首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-21
26
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C4】
选项
A、thus
B、hence
C、but
D、and
答案
D
解析
结构搭配。这里的choose和behave是并列关系,主语相同,应该用and连接。
转载请注明原文地址:https://tihaiku.com/zcyy/3922727.html
相关试题推荐
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
交通运输结构是指各种交通运输方式内外部各个方面的构成和联系。外部是指各种交通运输
高层建筑内设有固定座位的观众厅,其疏散走道、出口等的要求是( )。A.疏散出口
测定水中微量氟,最适合的方法是( )。A.沉淀滴定法 B.络合滴定法
专用铁路货物运杂费的收费项目和收费标准管理权限归属于()。A.铁路局集团有限公
社会舆论是医德评价的重要方式之一,下列除哪一项之外,都是可取的()A.有
患儿2岁,入托体检发现HBsAg阳性,HBeAg阳性,抗-HBc阳性,肝功能正常
根据协定价格与标的物市场价格的关系.我们可以把期权分为()。 Ⅰ.看涨期权
六淫之中只有外感而无内生的邪气是A.暑 B.寒 C.风 D.火 E.湿
有关肝脏药物代谢酶,不正确的是A.肝药酶位于肝细胞内质网B.多种药物可受同一种酶
发行人经营方面存在的风险包括:经营模式发生变化,经营业绩不稳定,过度依赖某一重要
最新回复
(
0
)