首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-21
7
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C8】
选项
A、catering
B、complying
C、adhering
D、according
答案
D
解析
习惯搭配。according to依据、根据。
转载请注明原文地址:https://tihaiku.com/zcyy/3922731.html
相关试题推荐
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
KofiAnnansayshelpingsurvivorsoflastweek’searthquakeand【C1】______in
Predictingthefutureisariskybusinessforascientist.Itissafetosay
Theexaminationswhetherconsideredgoodorbad[br][originaltext]Inours
Negroslavery,manyclaimed,wasgoodforall______.A、concernedB、isconcernedC
Youthisnotamatteroftimebutamatterofself-improvement,bothphysicall
下列关于人员密集场所开展的消防安全宣传内容、形式以及培训的说法,不正确的是(
著名钢琴家、作曲家肖邦是哪国人()A.德国 B.捷克 C.芬兰 D.波兰
患者,男性,46岁。因呕吐、腹泻、低热于门诊应用庆大霉素32万U/日,共治疗5天
(2018年真题)根据《中华人民共和国中医药法》,需要同时依法取得《医疗机构制剂
甲市某公司为增值税一般纳税人,主要从事旅居业务,2020年3月主要经营业务如下:
最新回复
(
0
)