首页
登录
职称英语
[originaltext] What is marketing? Some people hold the mistaken idea that ma
[originaltext] What is marketing? Some people hold the mistaken idea that ma
游客
2025-01-16
48
管理
问题
What is marketing? Some people hold the mistaken idea that marketing is a little more than selling. But marketing is more than just a business activity. In fact, it’s something everyone does quite often. Acting as either the customer or the marketer. Consider a few of the activities we take for granted, like riding a bus, shopping for clothes, reading a newspaper or watching television. All of these rely on marketing. It’s hard to imagine our contemporary life without marketing. You are on the customer side of marketing when you shop at the supermarket, pay your tuition or go to a movie. You are on the marketer side of the transaction when you advertise for a roommate, convince your friend to lend you their bicycle or interview for a job. In the last two examples, you are marketing yourself and your credibility. Job applicants use resume as marketing tools to gain interviews with potential employers. And then use the interview to demonstrate what desirable products they are. Similarly models and actors use photographs to market themselves. Artists and writers supply samples of their work. Even in the commercial round, companies aren’t the only marketers and goods aren’t the only item marketed. Football teams market themselves when they give team photos and other premiums to their fans. And non-profit group market what they do, the medical research or political action, when they solicit contributions of time and money or try to influence people’s behaviors.
In 1985, the American Marketing Association redesigned marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy the individual and organizational objective. This definition encompasses all the diverse activities of marketing and highlights the central marketing functions — the exchange process.
选项
A、When you are shortlisted for an interview.
B、When you are watching television at home.
C、When you have asked to borrow a bicycle.
D、When you have concluded a medical research.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3914628.html
相关试题推荐
[originaltext]Insuranceratesareafactorthatmustbetakenintoaccount.The
[originaltext]Insuranceratesareafactorthatmustbetakenintoaccount.The
[originaltext]Insuranceratesareafactorthatmustbetakenintoaccount.The
[originaltext]Whenshefirstarrivedinthiscity,Ms.Allansharedaroomwith
[originaltext]Asforyourtravel,first,it’svitaltoarrangetravelinsurance
[originaltext]Asforyourtravel,first,it’svitaltoarrangetravelinsurance
[originaltext]Universitylecturersmaygiveupsomeoftheirfreetimeeverywe
[originaltext]Universitylecturersmaygiveupsomeoftheirfreetimeeverywe
[originaltext]Universitylecturersmaygiveupsomeoftheirfreetimeeverywe
[originaltext]M:Iwasyoungoncemyself,youknow.Iknowwhatit’sliketobe
随机试题
"IdelightinBuckinghamPalace",saidQueenVictoria,whenshemovedinthr
Caesarwasright.Thinpeopleneedwatching.I’vebeenwatchingthemformos
Doyoufindgettingupinthemorningsodifficultthatit’spainful?Thism
期刊正文的版式设计不同于图书的地方有( )。A.期刊正文主体文字可以横排、竖排
患者女,28岁。怕热多汗,心悸乏力。查:脉搏110次/分,血压130/70mmH
项目有形象进度要求时,项目进度控制总目标可按年、季、月分解为()分目标。A、交
为了工作需要,某机关甲、乙、丙、丁、戊、己、庚等7名工作人员组成两个小组,到当地
2012年1月,G省A市一级B房地产开发公司,在A市规划区内取得两块建设用地使用
基金管理人除依法披露基金财产管理业务活动相关的事项外,对持有封闭式基金超过基金总
下列关于产品成本预算与财务预算的数据关系的说法中,错误的有()。A.期末存
最新回复
(
0
)