首页
登录
职称英语
[originaltext] Woman: Isn’t advertising really a kind of lying? Man: I don
[originaltext] Woman: Isn’t advertising really a kind of lying? Man: I don
游客
2025-01-15
36
管理
问题
Woman: Isn’t advertising really a kind of lying?
Man: I don’t think so. Quite often people do try to get away with those types of things, but the Federal Trade Commission is always very quick to jump on them to force them to show evidence to back up the claims.
Woman: I mean in your work. I mean, don’t you actually tell lies to get people buy things? Let me give you an example. You know, a movie star says that she uses—a starlet—says that she uses a certain kind of soap every night to make her skin look beautiful and, of course, she doesn’t use it at all, or hardly ever.
Man: I think if you go back very recently, just within the last year, you’ll remember that one of our famous singers and actors and was uh… called down for just that very thing, where he endorsed a product which he didn’t use and had to take back what he said in his endorsements.
Woman: I see, so what you’re saying is that you’re freed to be honest in the profession.
Man: In some cases that may be true. I won’t deny that.
Woman: Well, you’ve been in the ad business for nearly 15 years. What kind of work do you find most interesting?
Man: I would say, developing new markets, or not so much new markets, but when you have a product which previously people didn’t perceive that they needed, but it is an advancement or an improvement over what people previously used, and are able to educate people and inform them of a particular thing, and they discover it will make their life better and it is something that they could use.
Woman: To try to make them understand what’s going on with a new product?
Man: Basically, that’s it. This is where a lot of the progress or the amenities in life which we take for granted now… this is how they originally developed. Somebody thought of a new idea and convinced people that it was something they needed and after a period or time, it became what they considered a necessity. In other words, the advertising as a promotion will make people aware of a product, but… the product’s own worth will determine whether or not it’s something that people will bring into their daily lives.
Woman: And… I suppose that if it endures over a long period of time that shows that the product really does have a stable value and that you’re not lying.
Man: Well, I think that’s a fair assumption… I won’t try to tell you that in promoting things, people never lie, but the initial promotion simply gets people to try a product for the first time. And then if the product itself has any merit, then people will continue to use it. So, the quality of a product will determine whether it has any staying power.
27. What does the Federal Trade Commission force advertisers to do?
28.Why does the woman mention the movie star?
29.What kind of work does the man find most interesting in the ad business?
30.What does the man think is important in making people bring a product into their daily lives?
选项
A、Developing new advertisements for old products.
B、Educating people about new products.
C、Designing useful products for people in need.
D、Making a profit in the marketplace.
答案
B
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3913387.html
相关试题推荐
[originaltext]Nowadays,moreandmoreyoungcouplesprefernottohaveachild
[originaltext]Ifthepriceoffuelcontinuestobeincreasingastheresultof
[originaltext]Ifthepriceoffuelcontinuestobeincreasingastheresultof
[originaltext]M:Patricia,Youarenowathirdyearcollegestudentattheend
[originaltext]M:Patricia,Youarenowathirdyearcollegestudentattheend
[originaltext]Haveyoueverheardofbungeejumping?Itisaratherthrilli
[originaltext]Haveyoueverheardofbungeejumping?Itisaratherthrilli
[originaltext]M:Goodevening,Madam.WhatcanIdoforyou?W:ThenameisMcD
[originaltext]M:Goodevening,Madam.WhatcanIdoforyou?W:ThenameisMcD
[originaltext]M:Goodevening,Madam.WhatcanIdoforyou?W:ThenameisMcD
随机试题
WaystoHandleStressThismaycomeasasurprise,bu
Astotheverbtense,whichofthefollowingsentencesisdifferentfromtheoth
向商标局提交的各种证件、证明文件和证据材料是外文的,应当附送中文译文未附送的,视
稳压泵应有手、自动启停功能,启停信号、故障信号应能返馈至消防控制室。
钢筋混凝土受弯构件界限中和轴高度确定的依据是( )。A.平截面假设及纵向受拉钢
用实验法获取数据时,实验组和对照组的产生应当是()。A.随机的 B.配对的
甲公司向乙公司借款,甲公司董事长赵某用自己的一栋写字楼、夫妻共有的一幅古画做抵押
根据《堤防和疏浚工程施工合同范本》,造成工期延误,应由发包人承担责任的情况包括(
在进行分部分项工程项目清单的编制时,清单项目特征主要涉及()。A.项目的自身特
男,40岁。从三楼跌下,左6、7、8肋骨骨折,脾破裂、肠破裂。入院时精神紧张,T
最新回复
(
0
)