首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-01-14
14
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye- on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] In discussing the marketing concept, the author focuses on ______.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3912955.html
相关试题推荐
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Bustamyth,getabenefitFewsubjectsharbormoremythsandmisconcept
Bustamyth,getabenefitFewsubjectsharbormoremythsandmisconcept
Bustamyth,getabenefitFewsubjectsharbormoremythsandmisconcept
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
随机试题
InApril1995,ayoungChinesechemistrystudentatBeijingUniversitylaydy
说明:假设你是人事部经理FrankSmith,给员工Woody写一封解雇信。时间:3月17日。内容:1.说明要解雇Woody;2.说明解雇的原因:经济
IntheWest,theemphasisisonwhatamanorwomandoesforaliving.Here
TheLibraryofCongressisAmerica’snationallibrary.Ithasmillionsofbo
Ingeneral,oursocietyisbecomingone
下列属于建筑安装工程费中的材料费的项目是( )。A.塔吊基础的混凝土费用 B
利息备付率表示项目的利润偿付利息的保证倍数,对于正常运营的企业,利息备付率应大于
在违约人继续履行或采取补救措施后,相对人还有损失的,可请求()。A.停止侵害
左边给定的是多面体的外表面,右边哪一项能由它折叠而成?请把它找出来。 A.如上
公共行政监督的对象是国家公共行政机关及其公务员,其范围不包括:A.协调有关国家机
最新回复
(
0
)