首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2025-01-14
44
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye- on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] According to the passage, "to move as much of these goods as possible" (Lines 3-4, Para. 1) means "______".
选项
A、to sell the largest possible amount of goods
B、to transport goods as efficiently as possible
C、to dispose of these goods in large quantities
D、to redesign these goods for large-scale production
答案
A
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3912953.html
相关试题推荐
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Awisemanoncesaidthattheonlythingnecessaryforthetriumphofevilis
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
Itishardlynecessaryformetocitealltheevidenceofthedepressingsta
随机试题
Overthepastdecade,Americancompanieshavetriedhardtofindwaystodis
OnSaturday,BexarCountyDigitalLibrary—a$2.4million,4,000-square-foot
POLITICALSYSTEMSOFTHETWENTIETHCENTURY1Monarchyisaformofg
Wheneverwehearofanaturaldisaster,wefeelsympathetictothepeopletobe
[originaltext]M:Isthistableinthecornerokay?W:Sure.Wecansithere.M:
小张在孩子三岁时,因丈夫有外遇而与其离婚,她获得了孩子的监护权,出于怨恨,小张不
发展规划的政策协同要发挥财政政策的( )作用。A.保障 B.支撑 C.引导
关于热水采暖系统试运行,以下叙述错误的是( )。A.热水采暖系统试运行包括系统充
钻孔灌注桩施工中,钻孔至设计孔深后,其紧后工序是()。A.下放导管 B.清孔
根据《中华人民共和国合同法》,出卖人交付的标的物不符合质量要求应承担违约责任。对
最新回复
(
0
)