首页
登录
职称英语
London’s leisure industry hopes for a bonanza in July and August, thanks to
London’s leisure industry hopes for a bonanza in July and August, thanks to
游客
2024-12-16
24
管理
问题
London’s leisure industry hopes for a bonanza in July and August, thanks to the Olympics. To lure hordes of visitors, a campaign marketing Britain abroad has been launched with the slogan "You’re invited". But they may not come.
When Britain won the right to host the Olympics in 2005, ministers promised a windfall not just for sport but for tourism. Previous hosts held similar hopes, and were mostly disappointed. Since the 1992 Barcelona games, hosts have seen a fall in foreign guests during each Olympics, as well as in the months before and after, says the European Tour Operators Association(ETOA), a trade body.
The belief that a city will be expensive and chock-a-block with sports fans can deter visitors. Official advice this time reinforces that notion; Transport for London, which runs most of the capital’s transit system, has asked locals to stockpile goods and stay at home to ease congestion.
Fully 4. 2m foreign tourists came to London in the summer of 2010, as well as 3m British ones. The government has belatedly acknowledged that it would be a shame to lose them. Speaking at a trade fair for the tourism industry, Jeremy Hunt, the culture secretary, expressed confidence that Britain could "defy the tourism dip" other hosts have experienced.
Early signs are not encouraging. A sample poll of tour operators by ETOA suggests 2012 bookings are a fifth lower than at this time last year; for the Olympic period they are even slower, in part because some hotels are demanding money up front. That does not mean the games will be a commercial disaster; Olympic organisers have already reserved a third of London’s hotel rooms for athletes, officials, sponsors and the media. But hotels may not see the high demand or high prices they expect. Barcelona and Athens did not fill their 13,000-16,000 rooms. London has 125,000.
London’s proximity to other destinations normally lifts its tourist trade; it is Europe’s most-visited city. But this may be a disadvantage when it comes to hanging on to Olympic spectators. Of the past three games, people stayed for longer in Sydney and Beijing than they did in Athens, which, like London, is a short-haul trip for many international passengers.
In fact, most fans are likely to be local; British residents have bought 95% of the 3. 5m tickets sold so far, reports the London 2012 Organising Committee. Since much of the population lives within a day’s commute of the capital, many ticket-holders could bypass the city’s other offerings. They are likely to spend money on some things, of course. "These people still have to eat," points out Miles Quest of the British Hospitality Association.
Sensing weakness in London, Scotland’s tourist board has revved up its marketing operation. But it, too, may crash into a hurdle. In Greece, the Ionian Islands and other tourist hotspots suffered even more during the 2004 Olympic slump than did Athens, reckons ETOA.
Determined not to be judged by medal tables alone, London will stage a cultural extravaganza around the Olympics. Yet the city’s routine cultural offerings are far from scant and some question whether the city really needs to sell its brand. Britain already has one of the best-developed tourist markets in the world. Yet the long-term benefit of hosting a slick and beautiful games may become apparent in the long run. The nation’s boosters must be hoping that, even if they do not come next year, prospective tourists are at least watching from afar. [br] "Previous hosts held similar hopes , and were mostly disappointed"(Para. 2)probably means
选项
A、the result of the games fell short of the hosts’ expectation.
B、the hosts of the Olympics failed to attract enough tourists.
C、most hosts of the Olympics hoped to profit from the Games.
D、previous hosts failed to hold a successful Olympic Games.
答案
B
解析
语义题。第二段首句指出“When Britain won…but for tourism.”,接着作者提出自己的看法“Previous hostsheld similar hopes,and were mostly disappointed.”,结合下一句的解释“Since the 1992 Barcelona…duringeach Olympics…"可以推断[B]为答案。[A]中的the result of the games是指比赛结果,这里提到的是收入问题,与比赛结果无关,排除;[C]项虽然提到盈利问题,但没有表示出were mostly disappointed的含义,排除;而[D]项与此处谈论的吸引游客问题无关,缺乏依据,排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3877261.html
相关试题推荐
TowerofLondonusedtobea______.A、supermarketB、parkC、prisonD、gardenC
ThethemeofThanksgivinghasalwaysbeen______A、friendshipandhappiness.B、pe
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
London’sleisureindustryhopesforabonanzainJulyandAugust,thanksto
ThevenerableAugustaNationalGolfClubhasbeenplayinghosttotheMaster
OnJuly7th,IwastravelinginLondon.Iwashavingbreakfastatahotelve
OnJuly7th,IwastravelinginLondon.Iwashavingbreakfastatahotelve
OnJuly7th,IwastravelinginLondon.Iwashavingbreakfastatahotelve
OnJuly7th,IwastravelinginLondon.Iwashavingbreakfastatahotelve
随机试题
•Readthetextbelowaboutleadership.•Choosethecorrectwordtofilleachg
中国等发展中国家向美国提供了大量价廉物美的商品,使美国传统制造业腾出财力物力用于发展高新技术。这加快了美国工业的升级换代,推进了美国产业结构的优化,使美
CustomsofBulgaria:MarriageandFamily保加利亚习俗:婚姻与家庭Theaverageage
Properarrangementofclassroomspaceisimportanttoencouraginginter
TheFrenchdivisionofMcDonald’shasrunadvertisementsthatincludedasur
患者,男性,63岁。恶心,腹痛,腹泻4次/日,伴里急后重感,发热38.5℃,2天
过流保护加装复合电压闭锁可以(C).(A)加快保护动作时间;
印有圣诞老人的圣诞卡
下列造成质量波动的原因中,属于偶然原因的是()A、现场温湿度的微小变化 B、机
某单位为庆祝春节欲申请举办大型焰火燃放活动。依据《烟花爆竹安全管理条例》,下列关
最新回复
(
0
)