首页
登录
职称英语
Some people claim that advertisers perform a useful service to the community.
Some people claim that advertisers perform a useful service to the community.
游客
2024-12-15
45
管理
问题
Some people claim that advertisers perform a useful service to the community. How far do you agree or disagree with these people? Write an essay of about 400 words, commenting and expressing your views on the topic:
ADVERTISING IS USEFUL
In the first part of your writing you should present your thesis statement, and in the second part you should support the thesis statement with appropriate details. In the last part you should bring what you have written to a natural conclusion or a summary.
Marks will be awarded for content, organization, grammar and appropriacy. Failure to follow the above instructions may result in a loss of marks.
Write your composition on ANSWER SHEET FOUR.
选项
答案
Advertisers tend to think big and perhaps this is why they’re always coming in for criticism. Their critics seem to resent them because they have a flair for self-promotion and because they have so much money to throw around. "It’s iniquitous," they say, "that this entirely unproductive industry (if we can call it that) should absorb millions of pounds each year. It only goes? After all, it’s the consumer who pays..."
The poor old consumer! He’d-have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods is largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing-machine, it is more than likely you would obtain details regarding performance, price, etc. from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at blank wall or reading railway by-laws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a drab wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio and television companies could not subsist without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast pro grammes is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads" which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" columns; but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is!
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3876296.html
相关试题推荐
Chinesepeoplearenolongerstrangerstofood-safetycrisis—thecontaminate
Overthepastfewyears,peopleinChinahavebeenquitereluctanttooffer
Thereisagrowingtendencythatmostpeopleareinclinedtojudgethequali
Accordingtoareport,among980wealthyChinesepeoplewithnetassetsofm
Somepeoplebelievethatuniversitystudentsshouldberequiredtoattendcl
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
Changesinthewaypeoplelivebringaboutchangesinthejobsthattheydo.
随机试题
______darkcloudcannotlonghidethesun,______noliescancoverupthefact
CrimewithoutBordersAsgangsgrowincreasi
[originaltext]PatriciaPanianeverwantedtobeanationalpublicfigure.Alls
Hungryprehistorichunters,notclimatechange,droveelephantstoextinctio
下列哪项不符合糖尿病酮症酸中毒的实验室检查结果()A.pH<7.35 B.
商业银行应在向信托公司出售信贷资产、票据资产等资产后的( )个工作日内,书面通知
女性,45岁。因火灾中被烧伤左头面颈部,局部红肿疼痛,可见大水疱。其烧伤程度为A
按照《期货交易管理条例》的规定,期货公司隐瞒重要事项或者使用其他不正当手段,诱骗
2009年该市景点年末固定资产净值约是旅行社的多少倍? A、82 B
甲卷烟厂为增值税一般纳税人,2019年10月销售M型卷烟1000标准条,
最新回复
(
0
)