首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-11-23
8
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:https://tihaiku.com/zcyy/3858242.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
[originaltext]M:It’salmostmidnight,whydon’tweleavethosedishesuntilto
中危险级自动喷水灭火系统配水管两侧每根配水支管控制的标准喷头数不应超过(
以下属于近代科学技术哲学研究的主要领域和内容的是( )。A.综合研究 B.自
治疗风湿痹痛,兼有肝肾不足等证,最宜选用A、独活 B、羌活 C、威灵仙 D
汪某,男性,25岁。两天前有腰扭伤史,现症:腰痛如刺,痛有定处,痛处拒按,腰不能
四气是如何确定的()。 A.人体的感觉器官中感觉出来的 B.是从疾病的性质总
目前最新的研究结果证明,吃人造肉要比吃真肉更加环保和安全。其实吃肉是一件不太环保
小儿热速清口服液除清热解毒外,还可A.泻火利咽 B.宣肺化痰 C.解表宣肺
有些人在工作中认真负责,有些人敷衍了事,有些人得过且过,这些表现在人的性格中属于
目前我国开征的下列税种中,属于地方税的有()A.企业所得税 B.关税 C
最新回复
(
0
)