首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-11-23
40
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M8】
选项
答案
as一like
解析
语法错误。like作介词,表示“例如”,as作介词则无此意。此句的意思为“在市场中,例如像广告影响这样的利润,不太容易以金钱的形式作为经济回报。”
转载请注明原文地址:https://tihaiku.com/zcyy/3858240.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
TheMessagesinDistanceI.Peoplefromdifferentcultures【T1】______differently
工厂选址选择各类地形图中对比例和等高线的要求,下列哪项是不符合常规的?()A
下列哪项不作为诊断矽肺的依据A.矽尘作业职业史 B.生产场所粉尘浓度测定资料
具有黏滞性质的外感病邪是()(2003)A.风 B.寒 C.湿 D
已知某工作i-j的持续时间为5天,其i节点的最早开始时间为第18天,最迟开始时间
离子选择电极法目前最多用于检测下列哪一项A.Na B.ALP C.Glu
下列哪条不代表气雾剂的特征A、分布均匀,起效快 B、药物吸收完全、速率恒定
下列关于企业组织结构的说法正确的是()。A:美国著名的经济学家威廉姆森把企业
为了取得良好的教学效果,教师上课应符合的要求有()。 A.目标明确B.内
根据关税法律制度的规定,下列进口货物中,实行从价加从量复合税率计征进口关税的有(
最新回复
(
0
)