首页
登录
职称英语
Advertising in particular relies on targeting specific groups ofreaders, an
Advertising in particular relies on targeting specific groups ofreaders, an
游客
2024-11-21
26
管理
问题
Advertising in particular relies on targeting specific groups of
readers, and one of the most frequent ways which advertising【S1】______
language addresses a set of readers is by using the direct address
term " you". The French political theorist Louis Althusser has
described the way in which the most people will tend to identify【S2】______
themselves with the addressee when they hear the call " Hey,【S3】______
you!" , even though they may not be the person it is addressed.【S4】______
He calls this phenomenon interpellation, or " hailing" and it has
been a useful way of accounting for the powerful device of direct
address which " position" hearers in many forms of ideological【S5】______
discourse, including advertisements.
In advertising, this use of the interpersonal dimension of
language through direct address is one of the most prominent
devices for target readers. This can be in the form of a statement【S6】______
containing the second personal pronoun " you" or questions【S7】______
implying a potential answerer. Nevertheless, the use of imperatives【S8】______
such as " Just do it," which are called directives, is another way
in which advertisements draw in the interpersonal dimension of【S9】______
language. Directives are a category of speech acts which involve
the speaker requesting, instructing or ordering a designating hearer【S10】______
or group of hearers to do something. In advertising discourse,
directives again create that interpersonal link between the text and
the reader. [br] 【S7】
选项
答案
personal—person
解析
固定搭配second personpronoun表示第二人称代词,即you。
转载请注明原文地址:https://tihaiku.com/zcyy/3855262.html
相关试题推荐
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
Advertisinginparticularreliesontargetingspecificgroupsofreaders,an
PASSAGEFOUR[br]WhatspecificexpressionsinthepassagearetoenhanceTeuton
[originaltext]M:Yeah,youmentionedAmericanizedstyle.Whatisparticularabo
[originaltext]M:Alright,sotalktomeaboutdifferentagegroupsandhowmuch
[originaltext]M:Alright,sotalktomeaboutdifferentagegroupsandhowmuch
[originaltext]M:Alright,sotalktomeaboutdifferentagegroupsandhowmuch
随机试题
Youmayproceedtothedomesticarrivalgate______youhavecollectedyourbaggag
Securityandcommodityexchangesaretradingpostswherepeoplemeetwhowis
Theirclaimstodamageshavenotbeenconvincingly______A、refutedB、overwhelmed
Whatisthegeneraltopicofthelecture?[originaltext]Itmaybetrue,and
高中美术《篆刻-阴文、阳文》主要教学过程及板书设计 教学过程 活动一:谈话讨论,导入新课 教师讲授玺印的故事。引导学生聆听,并引出课题——《篆刻》。
下面是某教师关于“化学反应速率和限度”的教学过程实录。 【新课导入】根据化学方
《中药大辞典》中收载的药物是A.365种B.730种C.1892种D.5767种
某男,45岁。患劳嗽久咳,又见腰膝酸软、须发早白、头晕乏力。证属气虚精亏,宜选用
对某新建住宅小区有线电视系统设计中的以下问题,选择正确答案。 小区考虑架设卫
在电气工程设计中,短路电流的计算结果用于下列哪几项?() (A)选择导体和
最新回复
(
0
)