首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-11-15
16
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M10】
选项
答案
in一from
解析
词汇错误。separate from是固定搭配.意思为“分离,分开”。此句的意思为“市场专家们也清楚,要把广告、促销和其他沟通交流方式与销售努力分开是很困难的。”
转载请注明原文地址:https://tihaiku.com/zcyy/3846656.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Ascientistoncesaidthatstudyingthestarsfromtheearthis【C1】______lo
Previousstudieshaveshownthatparentswhoeatmorefastfoodandspen
[originaltext]W:Americaisanationofimmigrants.EventheAmericanIndiansa
SNMPv2提供了3种访问管理信息的方法,这3种方法不包括( )。A.管理站向
2019年2月1日,某小型微利企业内审人员发现的下列事项中,会影响企业2019年
现代国际分工的模式中( )。A:资源禀赋所起到的作用越来越大 B:资源禀赋所
影响运输需求价格弹性的因素包括()。 A.货物种类 B.运输需求的时效性
现浇钢筋混凝土悬挑板的主要受力钢筋应布置在()。A.板面 B.板底 C
肠易激综合征患者典型的腹痛特点是( )。A.具有季节性发作的特点 B.没有规
患儿女性,产后一周出现腹胀、瞌睡并出现轻度黄疸.伴呕吐胆汁样物,腹泻黏液血便。查
最新回复
(
0
)