首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-11-15
25
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M7】
选项
答案
Fortunately一Unfortunately
解析
语篇错误。根据上下文,上文提到“这样的项目被设计出来,并通过对其影响的衡量,能使我们的营销队伍更加高效”,而下文提到“这样做并不容易”,上下文之间是转折关系,根据所给词汇,要使用其反义,所以改为Unfortunately。
转载请注明原文地址:https://tihaiku.com/zcyy/3846653.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Thebookisdead.Technologyhaskilledit.Thelibrariesoftheworldared
Heisfearless,altruistic,steel-willed,hospitable,unbelievablyhardy,un
WhenaNewYorkerwashikinginEurope,hisSwissfriendkeptsaying"Listen
faster讲座中提到“Youcanalsoreadfasterbymovingyoureyesfaster.”,即要快速移动目光,因此填入
[originaltext](3)Youlearninsciencethatblackholesformedwhenstarsc
乳癖疼痛的特点是A.持续性疼痛 B.与月经周期相关 C.哺乳期疼痛加重 D
班杜拉的动机理论把强化分为()、()和自我强化。
通信行业具有规模经济性特点的原因是()。A.流量敏感成本不包括本地接入成本 B
(2020年真题)G建设单位负责的地铁工程工期紧张,作业现场有土建施工总包单位H
型号为KYJV代表()。A.交联聚乙烯绝缘聚氯乙烯护套控制电缆; B.铜芯交
最新回复
(
0
)