首页
登录
职称英语
Probably for as long as there have been sales forces, managers have sought
Probably for as long as there have been sales forces, managers have sought
游客
2024-11-15
17
管理
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort. [br] 【M4】
选项
答案
vast—vastly
解析
语法错误。vastly是副词,修饰后面的形容词different,表示程度,意为“很,非常”。
转载请注明原文地址:https://tihaiku.com/zcyy/3846650.html
相关试题推荐
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Probablyforaslongastherehavebeensalesforces,managershavesought
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
Whatpersonalqualitiesaredesirableinateacher?Probablynotwopeoplew
随机试题
Questions1-4Thetexthas9paragraphs(A-I).Whichparagraphcontainseachof
ForamomentitfeltlikebeinginsomepartofChina.【B1】______,Chinesesn
在建筑工程图中,()以m为尺寸单位。A.平面图 B.剖面图 C.总平面图
能在体内产生活性代谢物的药物是A.地西泮 B.水合氯醛 C.奥沙西泮 D.
下列关于人体单纯性肥胖的说法错误的是:A.进食过多的糖类食物,会导致肥胖 B.
2006年12月,刘某与甲房地产开发企业签订商品房预售合同,约定所购住宅楼
膜增生性肾小球肾炎的特征性病理变化为( )。A.上皮下驼峰状沉积物 B.基膜
根据《标准施工合同》,除了明确规定对当事人双方有约束力的合同组成文件外,具体招标
非承重侧模板应在混凝土强度能保证其表面及棱角不致因拆模而受损坏时方可拆除,一般应
不是由A族溶血性链球菌引起的疾病是A、亚急性细菌性心内膜炎 B、猩红热 C、
最新回复
(
0
)