首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2024-11-15
28
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M3】
选项
答案
to一for
解析
词汇错误。此处考查的是名词opportunity的用法。have an opportunity to do sth.或have an opportunity for doing sth.的意思均为“有做……的机会”,此处后面紧跟的是动名词narrowcasting和reaching,根据搭配规律,前面应该用介词for,不用不定式to do,故改为for。
转载请注明原文地址:https://tihaiku.com/zcyy/3846344.html
相关试题推荐
[originaltext]W:Absolutely.(6-1)Butit’sworseifyoufeeltremendousguilt
[originaltext]W:Absolutely.(6-1)Butit’sworseifyoufeeltremendousguilt
[originaltext]W:Absolutely.(6-1)Butit’sworseifyoufeeltremendousguilt
[originaltext]W:Absolutely.(6-1)Butit’sworseifyoufeeltremendousguilt
[originaltext]W:Absolutely.(6-1)Butit’sworseifyoufeeltremendousguilt
PassageFour[br]WhydidWoolfchooseChaucerasaliterarymodel?BecauseChauc
PassageFour[br]WhywasNanabannedinEnglandatfirst?Becauseitwasexcoria
PassageFour[br]WhydidtheauthorsayZolawasanaturalist?Becausehereflec
PassageTwoBecauseitoftentouchespeople’sdeepemotionswithoutpreparation.由
PassageTwoBecauseitkeepstheleveloffamilyconsumption.根据第五段第一句:“Unemployme
随机试题
ThemoststrikingphoneticdifferencebetweenAmericanandBritishEnglishisth
[originaltext]Now,listentoPartTwooftheconversation.M:Well,surelyyou
[originaltext]W:Youcaneithergowithmeoryoucanstayhereattheapartmen
Mummiescaptureourimaginationsandourhearts.Fullofsecretsandmagic,
女性,30岁,双手、足心可见对称性红斑上成群淡黄色针头至粟粒大小脓疱。反复发作5
证券金融公司的资金可以用于()。 Ⅰ.银行存款 Ⅱ.购买国债 Ⅲ.购
俗话说“满招损,谦受益……虚心使人进步,骄傲使人落后”,教师在团队合作中,最好首
(2020年真题)可引起嗜睡,司机、高空作业或操作机器者慎用的药物是( )A.
有关项目与工程项目的概念说法,正确的有()。A.投资项目包括兴工动土的建造工程
通风空调矩形风管制作时,应设导流叶片的管件是( )。A.风机出口的变径管 B
最新回复
(
0
)