首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2024-11-08
5
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M1】
选项
答案
fluent—affluent
解析
词汇错误。此题考查的是形近词辨析。fluent意思为“流畅的”,affluent意为“富裕的”,此处应该和younger,better educated构成并列的比较级,同样是修饰人,故改为affluent。
转载请注明原文地址:https://tihaiku.com/zcyy/3836730.html
相关试题推荐
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
PASSAGETWOBecauseitstoxicityoutweighsitsbenefits./Itcanneitherprolongp
PASSAGEONE[br]Explainthemeaningof"thegrowthofnationalgroups"accordin
[originaltext]J:Becausein1987theDepartmentofEducationandScienceestabl
[originaltext]J:Becausein1987theDepartmentofEducationandScienceestabl
[originaltext]J:Becausein1987theDepartmentofEducationandScienceestabl
Onemajorobstacletoeconomicdevelopmentispopulationgrowth.Thepopulat
随机试题
ThesixteenthinternationalAIDSconferenceopenedonSundayinToronto,Can
[originaltext]M:Iwouldliketwoticketsforthe9o’clockshowthisevening.
Itook______oftheopportunitytotellhimwhatIthought.A、gainB、advantageC、b
Oneofourexpectationsabouteducationisthatitwillpayoffintermsof
患者,女性,29岁,表现为对某些事物的担心或厌恶,明知不必要或不合理,但无法摆脱
导致发生自然流产的最主要原因是A.宫颈松弛 B.染色体异常 C.母儿血型不合
我国《刑法》第12条规定关于溯及力的规定采取的是()。 ?A、从新兼从轻原则
甲乙二人就买卖合同达成仲裁协议。约定双方一切争议均提交至北京地区仲裁机构进行解决
下列选项中,()指标考虑了资金的时间价值以及技术方案在整个计算期内的经济状况,
贫血的临床表现及病理生理基础
最新回复
(
0
)