首页
登录
职称英语
Cable TV has experienced tremendous growth as an advertising medium because
Cable TV has experienced tremendous growth as an advertising medium because
游客
2024-11-08
3
管理
问题
Cable TV has experienced tremendous growth as an
advertising medium because it has some important advantages. A
primary one is selectivity. Cable subscribers tend to be younger,
more fluent, and better educated than nonsubscribers and have【M1】______
greater purchasing power. Moreover, the specialized programming
on the various cable networks reaches very general target markets.【M2】______
Many advertisers have turned to cable because of the
opportunities it offers to narrowcasting, or reaching very【M3】______
specialized markets. For example, MTV is used by advertisers in
the United States and many other countries to reach teenagers and
young adults. CNBC is now the worldwide leader in business news
and reaches a highly educated and rich audience. ESPN has
become synonymous as sports and is very popular among【M4】______
advertisers who want to target men of all ages.
Advertisers are also interested in cable because of its low cost
and flexibility. Advertising rates on cable programs are much
lower than that for the shows on the major networks. Advertising【M5】______
time on network shows can cost two to three times as much on a
cost-per-thousand basis of in some time periods. 25 Spot【M6】______
advertising is also considerately cheaper on most cable stations,【M7】______
while local cable is most affordable television advertising vehicle【M8】______
available. This makes TV a much more unviable media option for【M9】______
smaller advertisers with limited budgets and those interested in
targeting their commercials to a well-refined target audience. Also,【M10】______
cable advertisers generally do not have to make the large up-front
commitments, which may be as much as a year in advance, the
networks require. [br] 【M9】
选项
答案
unviable—viable
解析
语篇错误。viable是形容词,意为“可行的”。上文提到有线电视广告成本低、灵活性强,故可推断对于那些预算有限的小广告商来说,有线电视广告是个非常可行的媒体选择。如用unviable则语义矛盾。所以要将unviable改为viable。
转载请注明原文地址:https://tihaiku.com/zcyy/3836738.html
相关试题推荐
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
CableTVhasexperiencedtremendousgrowthasanadvertisingmediumbecause
PASSAGETWOBecauseitstoxicityoutweighsitsbenefits./Itcanneitherprolongp
PASSAGEONE[br]Explainthemeaningof"thegrowthofnationalgroups"accordin
[originaltext]J:Becausein1987theDepartmentofEducationandScienceestabl
Onemajorobstacletoeconomicdevelopmentispopulationgrowth.Thepopulat
随机试题
Tolearnwithsuccessisnotaverydifficulttaskofsomefundamentalprin
[originaltext]Everyonefacesdifficultiesfromtimetotime.Sometimesthed
[img]2021m3x/ct_ve01004002m_eyyjsbcloze_0149_202103[/img]Ithasbeenjus
B
系统由状态1经定温、定压过程变化到状态2,非体积功W′<0且有W′>ΔG和ΔG<
文化市场的社会制度属性表述中正确的是()。A.我国文化市场是以国办文化为主导的文
产品可靠性与其工作的时间长短密切相关,工作时间越_,可靠性越_。 A.长;低
设图示变压器为理想器件,且 开关S闭合时,信号源的内阻R1与信号源右侧电路
国家发展和改革委员会规定,施工单项合同估算价在( )万元人民币以上的工程项目必
影响总需求变动的因素主要有()A.货币供给量 B.政府购买 C.市场竞争程度
最新回复
(
0
)