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In some ways, China is an unlikely hotbed for e-commerce. Only 38 percent of

游客2024-11-07  8
问题    In some ways, China is an unlikely hotbed for e-commerce. Only 38 percent of online buyers pay with credit or debit cards, using instead an army of bicycle messengers delivering cash. There are no reliable credit ratings, or postal services, so some online auction customers still want to meet the seller in person. Yet none of this deters America’s e-commerce giants—Yahoo, Amazon and eBay. All are moving rapidly into China and the rest of Asia, driven by a rather startling fact of the digital age: the survivors of the Internet bubble in America are already mature businesses at home.
   Consider: eBay is posting record profits, and Amazon is in the black for the first time in its eight -year history. Yet U. S. growth rates are starting to slow. This year eBay expects to post more sales outside the United States than within. The e-commerce market in Europe is starting to take off, but Asia has the biggest potential. Researchers at IDC forecast that annual Asian sales outside Japan will rise at 38 percent a year through 2007, topping 61 percent in China. William Cobb, head of eBay’s international business, expects China to overtake Germany and the United Kingdom as eBAy’s biggest overseas market "sooner rather than later".
   The population of Internet users in China is now 87 million, and growing fast. That explains the bidding: last spring, Yahoo teamed up with Sina.com, China’s largest Internet portal, to break into the online auction business. In August Amazon.com paid $72 million for Joyo.com, one of China’s top online retailers. And last month, eBay fully plugged EachNet—the online auction site it bought last year for $180 million —into its global network.
   To maneuver in Asia, American giants are seeking out local partners. Microsoft has had a hard time cracking Chinese e-commerce on its own, and AOL had an ill-fated venture with computer-maker Legend. But now local entrepreneurs have built customer bases strong enough to entice global acquirers.
   E-Ready in Asia
   As more Asian consumers go online, Asian firms are leading the world in investing to build up their e-commerce capabilities.
   Share of IT budgets spent on e-commerce
   
   Many of them, like Harvard-educated EachNet founder Bo Shao, copied the American e-commerce giants, meticulously setting out to be the eBay or Amazon of China.
   "E-commerce in Asia could develop along European lines," says Forrester Research analyst Hellen Omwando. In Europe, established retailers were hesitant, leaving the market to start-ups, which were bought up by U.S. giants. That forced traditional retailers to respond. One big difference: eBay came to dominate auctions in Europe, and Amazon rules retail. But China has even more niche markets, leaving room for three to five major players. That’s encouraging for the contenders, since there are at least that many from the United States alone. [br] Which of the following is NOT true about European e-commerce markets?
选项 A、European e-commerce is mainly dominated by American giants.
B、Established European retailers were hesitant to leave the market to U.S. businesses.
C、American giants are quite successful in European markets.
D、Both auctions and retail markets are controlled by U. S. giants.
答案 B
解析 本题答案在最后一段。由“eBay came to dominate auctions in Europe，and Amazon rules retail．”可知：欧洲的电子商务业被美国公司垄断，故选项A与原文意思一致；欧洲的老牌零售商对电子商务犹豫不决，将该市场留给了新创立的公司，而这些公司又被美国公司收购，而选项B的意思是，欧洲的老牌零售商犹犹豫豫，不愿将这块市场留给美国公司。故答案选B。
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