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  3. In some ways, China is an unlikely hotbed for e-commerce. Only 38 percent of

In some ways, China is an unlikely hotbed for e-commerce. Only 38 percent of

游客2024-11-07  37
问题    In some ways, China is an unlikely hotbed for e-commerce. Only 38 percent of online buyers pay with credit or debit cards, using instead an army of bicycle messengers delivering cash. There are no reliable credit ratings, or postal services, so some online auction customers still want to meet the seller in person. Yet none of this deters America’s e-commerce giants—Yahoo, Amazon and eBay. All are moving rapidly into China and the rest of Asia, driven by a rather startling fact of the digital age: the survivors of the Internet bubble in America are already mature businesses at home.
   Consider: eBay is posting record profits, and Amazon is in the black for the first time in its eight -year history. Yet U. S. growth rates are starting to slow. This year eBay expects to post more sales outside the United States than within. The e-commerce market in Europe is starting to take off, but Asia has the biggest potential. Researchers at IDC forecast that annual Asian sales outside Japan will rise at 38 percent a year through 2007, topping 61 percent in China. William Cobb, head of eBay’s international business, expects China to overtake Germany and the United Kingdom as eBAy’s biggest overseas market "sooner rather than later".
   The population of Internet users in China is now 87 million, and growing fast. That explains the bidding: last spring, Yahoo teamed up with Sina.com, China’s largest Internet portal, to break into the online auction business. In August Amazon.com paid $72 million for Joyo.com, one of China’s top online retailers. And last month, eBay fully plugged EachNet—the online auction site it bought last year for $180 million —into its global network.
   To maneuver in Asia, American giants are seeking out local partners. Microsoft has had a hard time cracking Chinese e-commerce on its own, and AOL had an ill-fated venture with computer-maker Legend. But now local entrepreneurs have built customer bases strong enough to entice global acquirers.
   E-Ready in Asia
   As more Asian consumers go online, Asian firms are leading the world in investing to build up their e-commerce capabilities.
   Share of IT budgets spent on e-commerce
   
   Many of them, like Harvard-educated EachNet founder Bo Shao, copied the American e-commerce giants, meticulously setting out to be the eBay or Amazon of China.
   "E-commerce in Asia could develop along European lines," says Forrester Research analyst Hellen Omwando. In Europe, established retailers were hesitant, leaving the market to start-ups, which were bought up by U.S. giants. That forced traditional retailers to respond. One big difference: eBay came to dominate auctions in Europe, and Amazon rules retail. But China has even more niche markets, leaving room for three to five major players. That’s encouraging for the contenders, since there are at least that many from the United States alone. [br] Which of the following is NOT true according to the passage?
选项 A、E-commerce in China is developing very fast.
B、America’s e-commerce giants are moving into China.
C、American e-commerce businesses have a hard time doing business on their own in China.
D、China’s e-commerce businesses do not like to cooperate with foreign companies.
答案 D
解析 根据第四段中的图表可知，选项A与原文意思一致，故排除；第一段的中心意思是美国电子商务巨头正在进军中国市场，故排除选项B；第四段的中心意思是美国公司为了在亚洲发展，正在寻找当地的合作伙伴，并举例说明微软为了独自挤进中国市场，经受重重困难，故排除选项C；而中国企业家也已经做好准备，吸引外国公司进来，选项D与原文不符，故为正确答案。
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