首页
登录
职称英语
Online Price Wars E-commerce customers
Online Price Wars E-commerce customers
游客
2024-10-27
22
管理
问题
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. [br] What does the phrase "vis-a`-vis" exactly mean in the first sentence of the second paragraph?
选项
A、with a view to
B、in response to
C、in comparison with
D、in opposition against
答案
C
解析
“vis—a`-vis”这个词组有“面对面地;与……面对面;对面地;跟……比较;关于”的意思。但是,根据该句的上下文意思“Current,former and potential customers were asked to describe their ideal e— commerce company vis—a`-vis a subset of the top e-commerce companies”,这个词组的意思应该是“相比较;与……比较”。
转载请注明原文地址:https://tihaiku.com/zcyy/3818953.html
相关试题推荐
OnlinePriceWarsE-commercecustomers
OnlinePriceWarsE-commercecustomers
Theperformanceofaparticularprojectisusuallyanalyzed______customersnee
E-commerceIsHeretoStayNeither
E-commerceIsHeretoStayNeither
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Althoughcustomerskeepcomplainingabouttheirpoorservice,they’vemadeno__
随机试题
Arelationshipwithyourcustomerislikeanyrelationship:It【C1】______time
Hereareninefail-proof(奏效的)waystoensureyourfamily’sfinancialwell-b
Afewweeksago,awell-meaningprofessortriedtoexplainthephysiological
演出经纪机构举办演出项目,须取得()的许可A.文化行政部门 B.工商行政部门
夯机连续作业时间不应过长,当电动机超过额定温升时,应停机降温。作业后应切断电源,
下列属于国家所有权客体的有( )。A.海域 B.法律规定属于国家所有的野生动植
一般情况下,同质的期房与现房之间的价格关系是()。(2007年真题)A.期房
某企业采用单对象流水线进行生产组织,该流水线日产品产量为101件,每日工作8小时
达尔文进化论中的决定性因素是()。A.个体繁殖 B.自然选择 C.个人利益
关于未成年工劳动保护的说法,正确的有( )。A.用人单位在未成年工上岗前应当对其
最新回复
(
0
)