首页
登录
职称英语
Online Price Wars E-commerce customers
Online Price Wars E-commerce customers
游客
2024-10-27
30
管理
问题
Online Price Wars
E-commerce customers feel that over 80 percent of their decision to purchase or not reside in issues beyond their online experience according to a research based on interviews with 976 active customers of various top performing e-commerce companies (excluding travel) including Amazon. com, AOL-Time Warner, and Yahoo. What’s really important to customers is brand performance.
Current, former and potential customers were asked to describe their ideal e-commerce company vis-a- vis a subset of the top e-commerce companies. Of the five functional attributes customers use to evaluate e- commerce companies, the Clicks Interaction driver makes up only 15 percent of decision-making. The Clicks driver incorporates all aspects of the customer’s online experience, including pricing, customer support, the quality of offerings, and mistake rectification. Brand Performance topped the list (35 percent), followed by Financial Longevity ( 18 percent), Strategic Direction ( 17 percent) and Clicks Interaction (15 percent). These five attributes, or drivers, make up 100% of a customer’s decision to purchase from a site or not. Customers recognize the value of a well-performing brand and today’s top e- commerce companies are clearly meeting their expectations -- a key to their success.
According to the study, Amazon. com is the premier e-commerce company, having translated its Brand Performance into value on the Clicks Interaction. The research shows Amazon’s value here is essentially the equivalent of a retail storefront, something that customers don’t see in the other e-commerce companies.
Customers wholeheartedly agree that e-commerce companies need to better demonstrate their financial security. What’s more interesting is that customers do not necessarily equate financial resources such as revenue, net profits and market value with financial stability. Instead, customers see a company’s aggressiveness and ability to seize new markets as increasing their financial longevity. After analyzing 27 bricks & mortar and e-commerce market leading companies, customers ranked Oracle number one in terms of financials ecurity, outperforming others such as AOL-Time Warner, Dell Computer and General Motors. Amazon and Barnesandnoble. com enjoy a high ranking on perceived financial security.
E-Commerce customers are voting with their dollars, and the winners are companies that have shown their brand strength and ability to execute in a proven market space.
With respect to Brand Performance, the study warns e-commerce companies currently evaluating the use of pop-up advertisements: Customers see the use of technology and marketing and advertising as being an inseparable part of the company’s brand. [br] What does the phrase "vis-a`-vis" exactly mean in the first sentence of the second paragraph?
选项
A、with a view to
B、in response to
C、in comparison with
D、in opposition against
答案
C
解析
“vis—a`-vis”这个词组有“面对面地;与……面对面;对面地;跟……比较;关于”的意思。但是,根据该句的上下文意思“Current,former and potential customers were asked to describe their ideal e— commerce company vis—a`-vis a subset of the top e-commerce companies”,这个词组的意思应该是“相比较;与……比较”。
转载请注明原文地址:https://tihaiku.com/zcyy/3818953.html
相关试题推荐
OnlinePriceWarsE-commercecustomers
OnlinePriceWarsE-commercecustomers
Theperformanceofaparticularprojectisusuallyanalyzed______customersnee
E-commerceIsHeretoStayNeither
E-commerceIsHeretoStayNeither
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecomme
Althoughcustomerskeepcomplainingabouttheirpoorservice,they’vemadeno__
随机试题
[originaltext]M:IhadthoughttodropinandfindoutexactlywhereIwentwro
在藏族舞蹈中虔诚的宗教意识体现在舞者跳舞时的心态和歌曲的唱词之中。()
对
某施工单位承接了5栋6层砖混结构住宅楼的施工,标准员确定了施工需要实施的工称建设
下面属于强制检定的计量器具有()A.竹木直尺 B.温度计 C.砝码 D
商业银行通常可以采用下列哪些手段管理信用风险?()A.授信权限管理 B.加
2019年9月2日,中华人民共和国()颁授仪式在北京人民大会堂隆重举行。
()是一般意义上的优先股票,其优先权不是体现在股息多少上,而是在分配顺序上。
以下哪个部门有权决定增加或减少丙类传染病病种A.国务院 B.国务院卫生行政部门
下列工作内容,属于安全评价中危险、有害因素辨识与分析工作内容的是()。A.
最新回复
(
0
)