首页
登录
职称英语
Why does television carry more national advertising than any other medium in Por
Why does television carry more national advertising than any other medium in Por
游客
2024-10-24
24
管理
问题
Why does television carry more national advertising than any other medium in Portugal? [br]
Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries--Sweden and Denmark, for example--the state-owned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
Because it employs motion as well as words, pictures, sound, and music, television is a valuable medium for products on display. No other medium is as effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or an emotional benefit for products such as long-distance telephone calls.
选项
A、10,000; 15
B、100,000; 30
C、1,000,000; 45
D、10,000,000; 60
答案
B
解析
此题是测试数量的事实细节题,根据文中“While it can cost well over 100,000 dollars,a 30-second commercial on network television...”可知答案是B。
转载请注明原文地址:https://tihaiku.com/zcyy/3814800.html
相关试题推荐
WhichstatementisCORRECT?[br][originaltext]TheinternationalOlympicC
WhydoestelevisioncarrymorenationaladvertisingthananyothermediuminPor
Advertisingmedialikedirectmail,radio,televisionandnewspapers______toi
MSNisaconvenient,highlyinformalmediumforconveyingmessagesthat______w
Bythefirstdecadeofthe21stcentury,internationalcommercialairtrafficis
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthen
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthen
Somepeoplebelievethatinternationalsportcreatesgoodwillbetweenthen
Televisionsenableustoseethingshappenalmostattheexactmoment______.A、w
Itwas______SaudiArabiamakingitsnationalelection.[originaltext]Saud
随机试题
Ournexttaskistoconsiderthepoliciesandprinciplesaruleroughttofo
WhenfamiliesgatherforChristmasdinner,somewillsticktoformaltraditi
当病人神志消失,诊断心跳停止的指标是A.脉搏扪不清 B.大动脉无搏动 C.呼
A.治病求本 B.扶正祛邪 C.因时制宜 D.因地制宜 E.因人制宜通因
下列有关审计质量控制的表述,错误的是()。A.审计质量控制的主体是审计组织
A.相乘B.相克C.子病犯母D.相侮E.母病及子肝气犯脾属于
A.饭前服用 B.饭后服用 C.多饮水 D.用饮水管吸 E.服后不宜立即
如果旅游需求交叉弹性系数( ),则表示两种产品之间是一种补充关系。A.大于零
基础心理学是研究()。 (A)正常成人心理现象的心理学基础学科 (B
企业以委托收款结算方式对外销售商品,其收入确认时点为()。A.取得相关商品
最新回复
(
0
)