首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2024-10-22
20
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple sells its new computer models at a high price because
选项
A、they have new features and functions.
B、they are more sophisticated than other models.
C、they have new accessories attached.
D、it wants to accumulate funds for future research.
答案
D
解析
推断题。第三段最后一句中的目的状语从句“to finance(提供经济支持)research for even faster, more sophisticated computers"与D 项中accumulate funds for(积累资金)内容相符。
转载请注明原文地址:https://tihaiku.com/zcyy/3812095.html
相关试题推荐
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
随机试题
Althougheachbabyhasanindividualscheduleofdevelopment,generalpatter
Burt:Whydidn’tyoushowupforclassthismorning?Kevin:______.Youknow,I
A.sufficientB.marginsC.nearlyD.barelyE.advancesF.existG.sla
Directions:Forthispart,youareallowed30minutestowriteashortessayent
以下各项不是最优潮流控制变量的是()A.平衡点有功出力 B.带负荷调压变
关于麻醉前用药的目的,错误的是A.消除患者的焦虑心情 B.消除患者恐惧的心情
高等学校是指大学、独立设置的学院和高等专科学校,其中包括高等职业学校和成人高等学
哮喘未发之时,常怯寒自汗,容易感冒,发作前每有鼻塞流涕,其治法是A.补肾纳气
葛根的药理作用不包括的是A.扩血管,降血压 B.改善血液流变性 C.保肝利胆
已知钢筋砖过梁净跨ln=1.5m,采用MU10的多孔砖和M5的混合砂浆砌筑,在距
最新回复
(
0
)