首页
登录
职称英语
The competition among producers of personal computers is essentially a race
The competition among producers of personal computers is essentially a race
游客
2024-10-22
54
管理
问题
The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgment as to their competitor’s role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may .want to follow suit to remain competitive. Apple Computer, Inc, has introduced two new, faster personal computers, the Mackintosh II and Mackintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple’s major competitors.
Apple’s new computers are much faster and more powerful than its earlier models. The improved Mackintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacture’s new attitude of giving customers the features they want. Making Apple computers capable of running IBM software is Apple’s effort at making Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales. Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.
The new computers represent a big improvement over past models but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high-price end of the personal computer market to finance research for even faster, more sophisticated computers.
Even though Apple and IBM are major competitors, both companies realize that their competitor’s computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, whereas the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies’ products, which no doubt will require that both Apple and IBM change marketing strategies. [br] Apple hopes to increase Mackintosh sales chiefly by
选项
A、making its new models capable of running IBM software.
B、improving the color graphics of its new models.
C、copying the marketing strategies of IBM.
D、giving the customers what they want.
答案
A
解析
细节题。从文章第二段第二句中的“IBM-compatible(兼容的)”以及随后的三句尤其是第四句可知,苹果公司推出新机型是为了能够运行IBM的软件,以便能得到更广泛的应用从而提高销售量,这与A 的表述相吻合。
转载请注明原文地址:https://tihaiku.com/zcyy/3812094.html
相关试题推荐
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
Thecompetitionamongproducersofpersonalcomputersisessentiallyarace
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
It’ssaidthemostexcitingkindofeducationisalsothemostpersonal.No
随机试题
[originaltext]W:Howwastheflight,Tony?M:Difficult.Theweatherwasbad,a
根据《水利工程设计概(估)算编制规定》(水总[2014]429),大型机组分瓣运
钢材有下列()缺陷,不能用于工程。A.表面浮锈B.屈服强度不合格C.抗拉强
准确测定宗地的( )是管理土地产权的基本保证。A.界址点 B.形状 C.地
在各种非创伤性脑出血中占首位的是A.动脉瘤 B.脑动静脉畸形(AVM) C.
葡萄糖耐量因子(GTF)的重要成分之一是( )。A.抗坏血酸 B.视黄醇
患者,女性,32岁。性交后出血1个月就诊。妇科检查:宫颈重度糜烂乳突型,其他未见
行政处分适用的对象是( )。 A.公民 B.法人 C.公务员 D.社会
按生产规模划分,生产能力为450t/h的砂石料加工系统,其规模属于()。A.
A.近球小管 B.髓袢升支细段 C.髓袢降支细段 D.远曲小管和集合管
最新回复
(
0
)