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  3. Reebok executives do not like to hear their stylish athletic shoes called "

Reebok executives do not like to hear their stylish athletic shoes called "

游客2024-10-16  58
问题      Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high performance athletic footwear to product lines, all of which should attract new and varied groups of customers.
     Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the com party’s view that consumers judge the quality of the brand by the quality of its distribution.
     In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors( and the number of shoes supplied to stores) , partly out of necessity. At times the unexpected demand for Reebok’s exceeded sup ply, and tile company could barely keep up with orders from the dealers it already had. These fulfilment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in a bout five thousand retail stores in the United States.
    Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of tile aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok’s view that "consumers judge the quality of the brand by the quality of its distribution" ( Lines 4, Para. 2) implies that ______.
选项 A、the quality of a brand is measured by the service quality of the store selling it
B、the quality of a product determines the quality of its distributors
C、the. popularity of a brand is determined by the stores that sell it
D、consumers believe that first-rate products are only sold by high-quality stores
答案 D
解析 本题测试细节信息，侧重于准确理解能力。从上文中Reebok的鞋将继续在各专卖店、体育用品商店和百货店等正牌商店销售可以看出，公司认为顾客从销售店的质量角度来分析某一品牌的产品质量，所以选项D是正确答案。选项A中的service quality在原文中没有信息；选项B把原文信息倒了过来；选项C太绝对，忽略了原文中公司领导认为顾客有这种心理定势这一信息，而解释成公司领导本身的看法，这是不正确的。因此D项为正确选项。
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