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  3. Sprint Corp. launched a pay e-mail service with Yahoo Inc. for its mobile ph

Sprint Corp. launched a pay e-mail service with Yahoo Inc. for its mobile ph

游客2024-10-09  32
问题     Sprint Corp. launched a pay e-mail service with Yahoo Inc. for its mobile phone customers, as the companies look to tap into the rapidly growing wireless data-service market.
    Starting Wednesday, Sprint users with select handsets will be able to download a program that greatly speeds up the delivery of Yahoo e-mails through a more user-friendly interface. It will also allow the storage of e-mails onto the phone, so users won’t have to constantly go online to review old messages. Both Sprint and Yahoo are banking that consumers will pay the additional $2.99 a month for the new features.
    The move by Sprint, which is based in Overland Park, Kan. to offer a premium version of an already-free service is consistent with industry comments regarding the explosive growth of the wireless data business. During an investor conference Tuesday, Verizon Communications Chief Financial Officer Doreen Toben touted the market opportunities for Verizon’s high-speed wireless data network.
    "Once again, this adds another brick to the building that people keep discussing that’s rising around the world of voice, " John Styers, director of communication services at Sprint, said about data services. While all the attention is focused on streaming video and music and unique ringtones, there is also interest in the enhancement of basic services such as messaging. "It’s less sexy, but highly useful, " Styers said, adding he believes it will be broadly adopted.
    For Yahoo, of Sunnyvale, Calif. , this allows the Web portal to expand its presence beyond the computer and into the cellphone. While its email service is available to all US carriers for free, the company is able to better cement its brand with a downloadable interface that resembles the version seen on the computer. " It fits into the broader strategy of expanding(Yahoo’s)relationship on the desktop to the mobile phone, " said Thad White, director of mobile products at Yahoo.
    Yahoo will continue to offer the free service to Sprint customers. Yahoo and Sprint will share part of the revenue from the fee, but both companies declined to break down the numbers.
    While the e-mail feature is Yahoo’s most popular, it isn’t the first premium service offered. The company has a premium, messaging and photo service available, and White said to expect the company to continue exploring other possibilities to offer a pay service.
    "We’re constantly looking at ways to deepen our relationship, " he said. The companies’ research indicated there was demand for a pay e-mail service. Styers said they are targeting customers who find email to be extremely important, but don’t want to be wed to one of Research In Motion Ltd. ’s Blackberrys. [br] Both companies are determined to______according to the passage.
选项 A、offer another pay service continuously
B、design new program to deepen their relationship
C、develop new software to quicken the speed of information delivery
D、come into the growing wireless data-service market
答案 D
解析 推理题。文章一开始就指出“Sprint Corp．launched a pay email service with Yahoo Inc，for its mobile phone customers，as the companies look to tap into the rapidly growing wireless data-service market．”可知，两个公司期待拓展无线数据传输市场。后文讲述了雅虎和斯普林特美国电信公司之间寻求合作，共同推出手机与网络相连接的邮件查收系统，方便斯普林特手机用户查收电子邮件的事实，恰恰表明两个公司正在努力拓展无线数据传输市场，所以[D]为正确答案。[A]和[C]在文中未提及，[B]与最后一段中“我们一直在寻求加深双方关系的途径……”不符。
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