首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2024-10-06
1
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (10)
选项
A、above
B、off
C、of
D、on
答案
B
解析
此处要表达价格折扣之意,因此用off,33%off指6.7折。
转载请注明原文地址:https://tihaiku.com/zcyy/3789541.html
相关试题推荐
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
[originaltext]Parentsandkidstodaydressalike,listentothesamemusic,
FloodControlAslongaspeopleliveontheEarth
根据《房屋建筑与装饰工程工程量计算规范》(GB50854-2013),关于土石方
下列关于尖锐湿疣的说法不正确的是A.病原体是人乳头瘤病毒 B.可通过间接接触传
目前公认的在诊断大肠癌和术后检测方面有意义的肿瘤标记物是A.CEA B.A
爱国主义的基础是()A、爱国情感 B、爱国思想 C、爱国行为 D、爱国
A.3h尿B.首次晨尿C.随机尿D.24h尿E.餐后尿适于尿糖测定的标本为
王先生存入银行10000元,年利率为5%,那么按照单利和复利的两种计算方法,王先
期货公司变更法定代表人,应当向住所地中国证监会派出机构提交的申请材料包括()。A
女性,74岁。自觉因擦背着凉后两肩和后背阵阵酸痛,每阵10分钟左右,不发热,仍可
最新回复
(
0
)