首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2024-10-06
48
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (5)
选项
A、weight
B、quantity
C、volume
D、size
答案
B
解析
前文说到赠品,也就是消费者拿到的东西更多,因此本句是对买到的商品“数量”价格和折扣进行对比,故quantity正确。此处并未指明是什么商品,因weight“重量”,volume“体积”和size“大小”都不如quantity准确。
转载请注明原文地址:https://tihaiku.com/zcyy/3789536.html
相关试题推荐
Oneofmy______customerswasFredHasbrook,anelectronicssalesman.A、regularB
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Issuesofprice,place,promotionandproductare______conventionalconcernsi
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
AccordingtoMike,yogaposturesare______.[br][originaltext]Mike(M)Amanda(W)
[audioFiles]2018m3x/audio_ezfj_ezflisteningd_201803_117[/audioFiles]Culture
Oldagehasalwaysbeenthoughtofastheworstagetobe;butitisnot【B1】
Anoldfriendfromabroad,whomIwasexpectingtostaywithme,【B1】______fr
Manyayoungpersontellsmehewantstobeawriter.Ialwaysencouragesuc
Whenthesteamenginewasinventedinthe18thcentury,itbeganoneofthe
男性,43岁,活动后心悸、气急伴双下肢浮肿2年。体格检查:面色苍白,颈静脉怒张,
有关建设工程项目进度控制会议的组织设计,应明确()。A、会议交通路线 B、
左边给定的是纸盒外表面的展开图,右边哪一项能由它折叠而成?请把它找出来。
各种运输方式内外部的各个方面的构成和联系,就是( )。 A.运输系统
最新回复
(
0
)