2. 职称英语
  3. [A]obligation[I]contribution [B]occurs[J]distribution [C]significant

[A]obligation[I]contribution [B]occurs[J]distribution [C]significant

游客2024-09-17  13
问题     [A]obligation[I]contribution
    [B]occurs[J]distribution
    [C]significant[K]primarily
    [D]prior[L]convert
    [E]available[M]automatically
    [F]approach[N]qualify
    [G]preferences[O]overall
    [H]implies
    To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】______them into money.
    Marketing, on the other hand,【C3】______that emphasis is placed on the wants of consumers. It begins with analyzing the【C4】______and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer【C5】______is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it【C6】______for purchase. Every step—design, production,【C7】______, promotion—is made according to consumer demand.
    This concept does not mean that consumer satisfaction is【C8】______over profit in a company. There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade【C9】______. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a【C10】______portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers. [br] 【C5】
选项
答案 F
解析 由句子结构可知，此句缺少主语，应填入一个名词。根据本句句意可知，所填词应是一种marketing concept，备选名词中，只有[F]approach“方法”符合句意，故为答案。
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