首页
登录
职称英语
Marketing is the process by which goods are sold and purchased. That process
Marketing is the process by which goods are sold and purchased. That process
游客
2024-09-16
0
管理
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a non-subsistence economy and interregional trade, including caravan and maritime commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling sales people, and, still later, the 20th-century chain stores became the chief marketing agencies. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research, and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms which understand the needs of their customers and seek to satisfy them tend to be more successful than those which do not.
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer — determining the shape, colors, and materials of a product while it is being designed: making the product available in conveniently located stores: guaranteeing its performance: and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes. Modern domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields — from advertising to transportation — has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope: many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963 — the first time simultaneous worldwide marketing was achieved — and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs and business practices. [br] Which of the following is counted in marketing costs?
选项
A、Payment for the workers.
B、Capital for the raw materials.
C、Money for providing service warranties.
D、Fund for producing products.
答案
C
解析
事实细节题。第三段主要介绍了营销成本包括哪些方面,C是原文的细节再现。其他三项都是生产成本,不符合题干要求,故排除。
转载请注明原文地址:https://tihaiku.com/zcyy/3760018.html
相关试题推荐
HealsosuggestedthatCongressspeedtheprocessofobtaining______residentsta
Theprocessofthedevelopmentofmodernizationcanbemeasuredbythelevelof
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
随机试题
HastingsCorporationhas______hugeamountsofmoneyintotheventure.A、gambled
空间点阵中每个阵点周围具有等同的环境。()
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A
教师不能满足“授之以鱼”,更要做到“授人以渔”。这强调教学应重视(
群体性事件又称( )。A.劳资冲突 B.薪资冲突 C.薪酬冲突 D.薪水
痛风急性期不宜用的非甾体抗炎药为A.对乙酰氨基酚 B.布洛芬 C.尼美舒利
下列属于税务行政诉讼受案范围的有()。A.对税务机关作出的不予减免税决定不
下列金融机构中,可以吸收个人和机构存款的有()。A.商业银行 B.储蓄银行
(2020年真题)下列协议中,适用《中华人民共和国合同法》(新教材已修改为《民法
下列关于绿色施工评价组织正确的有A.单位工程施工阶段评价应由建设单位组织,建设单
最新回复
(
0
)