首页
登录
职称英语
Marketing is the process by which goods are sold and purchased. That process
Marketing is the process by which goods are sold and purchased. That process
游客
2024-09-16
20
管理
问题
Marketing is the process by which goods are sold and purchased. That process may be a simple act of exchange or an intricate, sensitive mechanism, whereby goods and the title to them are moved from farmers, manufacturers, miners, and others who produce them to consumers. Simple marketing activities began with the development of a non-subsistence economy and interregional trade, including caravan and maritime commerce. Village fairs, town markets, and peddlers were all involved in primitive marketing activities. Later, general stores, traveling sales people, and, still later, the 20th-century chain stores became the chief marketing agencies. Modern marketing has evolved into a complex and diverse field. This field includes a wide variety of special functions such as advertising, mail-order business, public relations, retailing and merchandising, sales, transportation, wholesaling, marketing research, and pricing of goods.
The aim of marketing is to acquire, retain, and satisfy customers. Marketers begin by identifying the market for their product. Then they tailor their efforts to satisfy the needs and wants of customers within that market. A customer may be an industrial organization such as a food processor, a wholesale or retail outlet, a transportation or warehousing company, or an individual consumer. Those firms which understand the needs of their customers and seek to satisfy them tend to be more successful than those which do not.
Marketing costs average more than 50 percent of the total costs of consumer goods. These costs represent the value added to the product after it leaves the producer and before it reaches the final consumer — determining the shape, colors, and materials of a product while it is being designed: making the product available in conveniently located stores: guaranteeing its performance: and providing service warranties and easy credit terms.
Marketing techniques are also used by politicians, who carefully market themselves and their programs, by city and state governments to sell bond issues, and by hospitals and universities for fund-raising purposes. Modern domestic marketing in the United States has been greatly affected by a consumer movement that calls for better and safer products, more efficient services, and truthful advertising. Extensive government regulation in almost all fields — from advertising to transportation — has also necessarily claimed the attention of marketers.
With the growth of multinational corporations, marketing has greatly expanded its scope: many marketing managers take the whole world as their marketplace. Thus Eastman Kodak marketed its new Instamatic camera simultaneously in 28 countries in 1963 — the first time simultaneous worldwide marketing was achieved — and prepared advertising and publicity in more than 20 languages. Managers of such global activities must take into account international differences in climate, customs and business practices. [br] The word "title"(Para.l)is closest in meaning to "______".
选项
A、name
B、brand
C、championship
D、right
答案
D
解析
语义理解题。分析句子可知,goods和the title在交易发生之前都属于产品的生产者,即文中提到的farmers,manufacturers等。在交易的过程中,物品的所有者发生了转移,从生产者身上转移到了消费者身上,所以在买卖过程中产品的名称及品牌名不一定要发生转移,故排除A、B,但是商品的所有权一定会发生转移,所以答案是D。
转载请注明原文地址:https://tihaiku.com/zcyy/3760017.html
相关试题推荐
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
A.organsB.beingchangedC.factD.processE.forF.rebornG.toH.shorten
Readingisanactivethinkingprocess______theinteractionbetweenthereaderan
Marketingistheprocessbywhichgoodsaresoldandpurchased.Thatprocess
IntroductiontoGeographyCourse1.ThescopeofgeographyProcessesaffect【
IntroductiontoGeographyCourse1.ThescopeofgeographyProcessesaffect【
随机试题
HowtomarkabookOneofthebestway
[originaltext]M:CouldyougivemesomeinformationabouttrainsforBeijing?W
根据《核工业铀矿冶工程设计规范》,新建铀矿冶工程的建筑物辐射防护距离正确的是(
某拟建项目的建筑安装工程费为800万元,设备及工器具购置费为350万元,工程建设
患者,男,2006年大学毕业,同年5月右腿麻木,8月左腿也麻木,9月出现行走困难
骨关节结核治愈的标准有哪些?
()指以少数学生为对象,在较短时间内尝试做小型的课堂教学,并摄制成录像
金融衍生工具的价值与合约标的资产紧密相关,这体现了金融衍生工具的()。A.跨期
共用题干某国有6家快递公司在全国范围内提供快递服务。为研究该国快递市场竞争状况
会计职业道德教育中的其他教育不包括()。A、形势教育 B、品德教育 C、法制
最新回复
(
0
)