首页
登录
职称英语
[originaltext]W: Frank, we just got our sales figures in and the numbers are ve
[originaltext]W: Frank, we just got our sales figures in and the numbers are ve
游客
2024-09-09
24
管理
问题
W: Frank, we just got our sales figures in and the numbers are very disappointing. What’s going on here?
M: Maybe we should brainstorm some ideas for a radical reinvention of our sales and marketing plan.
W: Yeah, let’s do that right now. What do you think is the problem?
M: Well, it seems our competitors have managed to carve a niche in the market. (6) They are now perceived as more "cool" or trendy than we are. Perhaps we should consider getting some celebrity endorsements.
W: That’s not a bad idea.
M: I’d also suggest we reevaluate our packaging. Right now the box we sell our products in seems a little drab and colorless.
W: Yes, we could redesign our packaging. But on the other hand, there is a recent trend to move away from excessive packaging, yoUKnow, to help save the environment.
M: That’s another way we could go. (7) We could reduce our packaging, and then advertise our environment-friendly business policies. Being "green" is definitely cool these days.
W: What about our pricing? Are we competitive?
M: Actually, we are roughly 15% more expensive than our closest competitors. (8) But it’s going to be hard to cut costs any further, as we are already operating on a very slim margin.
W: There’re always ways to cut costs; we just have to think outside the box. Perhaps we should consider relocating one of our factories to a more cost-efficient country.
M: We can also talk to our vendors about where they place our products. Perhaps if they’re placed in a more prominent location in stores, they’ll catch the eyes of more customers.
W: (9) Would it help if we offered a mega sale to clear out some of our inventories? We might not make a lot of money, but we might gain some brand awareness.
M: That’s a great idea. Getting people talking about our brand would be a big boost.
W: Another idea is for us to reevaluate where we are spending our advertising dollar.
M: Right now, we break it down between all the major media outlets. (10) Television advertising gets 45% of oil budget, 30% goes to print media, 20% goes to radio and 5% goes towards advertising online.
W: I think we should boost our online advertising. Online ads are cheap and they can reach a much wider audience.
M: All right, I’ll ask the advertisement department to make the changes.
W: If we can implement these new ideas by the end of this quarter, we might be able to reverse our sales slide and put ourselves in position for a major rebound to come next year.
M: That would be great.
6. What is the man’s idea about being trendy?
7. What is the way to deal with packaging to follow the recent trend of being "green"?
8. What does the man imply about their pricing?
9. Why does the woman suggest offering a mega sale?
10. What takes up the most part of their advertising cost?
选项
A、Getting some celebrity endorsements.
B、Inventing some fashionable products.
C、Putting up some fascinating ads.
D、Setting up activities for youngsters.
答案
A
解析
由句(6)可知,男士提到他们的竞争者越来越时髦,因此建议公司请一些名人做代言,因此答案为A。
转载请注明原文地址:https://tihaiku.com/zcyy/3751005.html
相关试题推荐
[originaltext]M:Madam,canIhelpyou?W:Yes.I’dliketobooktwoseatstoA
[originaltext]W:Thetripwasprettygoodexceptfortheflattirewegotonth
[originaltext]M:Hello,Heather!I’mlookingforyou!W:WhatcanIdoforyou,
Chaplinwasnotjustagenius;hewasamongthemost______figuresinfilmhist
[originaltext]W:DadeCounty,Floridaisadangerousplacetobethesedays,ac
[originaltext]W:DadeCounty,Floridaisadangerousplacetobethesedays,ac
[originaltext]M:Nicetohaveyouhere,Karen.Couldyoutellushowyoubecame
[originaltext]M:Nicetohaveyouhere,Karen.Couldyoutellushowyoubecame
[originaltext]M:Nicetohaveyouhere,Karen.Couldyoutellushowyoubecame
[originaltext]W:Goodmorning,listeners.TodayI’dliketointroduceourguest
随机试题
The______goalofthebookistohelpbridgethegapbetweenresearchandteachi
事实上,世上许许多多人,特别是知识分子,都在不断地学习。我们不仅在课堂上学,而且在课外学。我们不仅从书本上学,而且从亲身经历中学。俗话说,“学无止境”。学习是一
Ifyoudesireaninterview,Ishallbemosthappytocallinperson,Onanydayan
公司的发起人在公司成立后抽逃其出资的,由公司登记机关责令改正,处以()的罚款。
各单位应建立对评价人员的()机制,鼓励发现问题。奖惩$;$激励$;$提拔$;$表
()股东在股东大会上无表决权,在参与公司经营管理上受到一定限制。A:普通股 B
( )是指企业为了把握员工的薪酬总额、薪酬结构和薪酬形式,所确立的薪酬管理导向
业主大会成立后,新选聘的物业服务企业与原物业服务企业交接时的物业承接查验工作由(
2020年10月份,全国十种有色金属产量497万吨,同比增长4.6%,增速同比回
(2021年真题)建设工程项目风险有多种类,承包方技术管理人员能力欠缺属于(
最新回复
(
0
)