首页
登录
职称英语
(1) They do not throw lavish parties. Their editors are not immortalized in f
(1) They do not throw lavish parties. Their editors are not immortalized in f
游客
2024-09-07
30
管理
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates. [br] The word "handily" (handily beating upscale titles...) in Paragraph Four means______.
选项
A、closely
B、easily
C、practically
D、skillfully
答案
B
解析
本题考查词语的理解。handily是一词多义,在文章中表达“轻而易举”的含义。
转载请注明原文地址:https://tihaiku.com/zcyy/3747294.html
相关试题推荐
A、Shehasalwaysgonetosleepearly.B、Shehasn’tlikedparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
A、Shehasalwaysgonetosleepearly.B、Shedoesn’tlikeparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
随机试题
Influenzahasbeenwithusalongtime.AccordingtosomeGreekwriters【C1】_
[originaltext]W:Iboughtthissweaterlastweekhere.Itshrunkafterwashing.
Ste.GenevieveisknownforthefollowingEXCEPT[originaltext]Ste.Geneviev
一水平管路,由直径20mm扩大至直径40mm,其总水头线及测压管水头线分别为(
A.无致病性B.引起局部感染为主C.引起非淋菌性阴道炎为主D.引起全身感染为主E
田某是甲房地产经纪机构(以下简称甲机构)的注册房地产经纪人。田某接待了欲出售房产
共用题干 某患儿3岁,凶结核性脑膜炎入院治疗。目前该崽儿表现乃精神呆滞、睡眠不
军队现代化建设的物质基础和主要标志是 A.武器装备的现代化 B.军事人才的现
A.普萘洛尔 B.尼莫地平 C.利血平 D.硝苯地平 E.氢氯噻嗪高血压
细度模数为2.1的砂属于( )。A.粗砂 B.中砂 C.细砂 D.特细砂
最新回复
(
0
)