首页
登录
职称英语
(1) They do not throw lavish parties. Their editors are not immortalized in f
(1) They do not throw lavish parties. Their editors are not immortalized in f
游客
2024-09-07
3
管理
问题
(1) They do not throw lavish parties. Their editors are not immortalized in films. But the magazines put out by Britain’s supermarkets have a growing presence where it counts: in handbags and on coffee tables. In 2005 the Audit Bureau of Circulations’ top ten magazines contained two supermarket publications, with a combined distribution of 3.8m. Now there are five, reaching 7.7m people.
(2) Publications such as Tesco Magazine and Your M&S are either sent to loyalty-card holders or picked up in stores, where they often enjoy prime placement next to the cash tills. They contain a mixture of heartwarming stories, recipes and product information. Rather than simply touting shampoo or artichokes, they explain how readers might use them. "We begin with what the customer wants to know and then feed in what the brand wants to say," explains Keith Grainger, chief executive of Redwood, a customer-publishing firm which produces a magazine for Marks & Spencer, among others.
(3) Most supermarket magazines are put together by such outside agencies. They consult with stores about which products to feature. The agencies may collect a fee for their work or sell advertising, although few of the publications carry enough ads to cover their production costs. Supermarkets view them not as moneymakers but as a form of marketing. Magazines not only help to sell more products, they say: they also increase loyalty to the brand.
(4) It may be tempting to believe that most people throw these freebies away. But the large National Readership Survey finds that Tesco Magazine reaches 6.4m Britons, suggesting each copy is read by three people. And with such huge circulations, the magazines have lots of affluent readers. Asda’s publication is read by 7.3% of all people belonging to social class A — handily beating upscale titles such as Country Living and Vogue.
(5) By suggesting there is still value in dead trees, supermarket publications encourage their paid-for equivalents. But they also provide growing competition for advertising and readers. Their content has gradually converged with that of women’s magazines. Both are heavy on consumer advice, of the "wear this top with that skirt" type. Thanks to data from loyalty cards, some supermarket rags know much more about their customers than do rival magazines. As they go online, they will be able to target readers with ruthless precision.
(6) Britain’s four big supermarkets—Asda, Morrisons, Sainsbury’s and Tesco—are vital outlets for all kinds of media. Many magazine and book publishers depend on them. They already account for almost a quarter of all spending on music, more than double the share of Apple’s iTunes. Their magazines extend their dominance. Media retailers are on their way to becoming media conglomerates. [br] The words of Keith Grainger in Paragraph TWO explain______.
选项
A、secrets of their successful company
B、readership of supermarket magazines
C、the link of customers’ needs and brand promotion
D、ways for supermarkets to promote their magazines
答案
C
解析
本题考查论据对于论点的支持作用。文章Keith的话是为了说明超市杂志在满足消费者需求和品牌宣传之间的作用,论证了“they explain how readers might use them”这一观点。
转载请注明原文地址:https://tihaiku.com/zcyy/3747293.html
相关试题推荐
A、Shehasalwaysgonetosleepearly.B、Shehasn’tlikedparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
A、Shehasalwaysgonetosleepearly.B、Shedoesn’tlikeparties.C、She’sbeena
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentiononth
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Theydonotthrowlavishparties.Theireditorsarenotimmortalizedinf
(1)Untiltheendofthe18thcentury,itwasmenwholavishedattentionont
随机试题
TheAfricanancestorsoftoday’sblackAmericanswerebroughttotheU.S.as
Don’tworry,behappyand,accordingtoanewresearch,youwillalsobehea
Educatorstodayaremoreandmoreoftenheardtosaythatcomputerliteracyi
同步通信比异步通信具有较高的传输频率,这是因为()。A.同步通信方式的总线长度较
石料的单轴抗压强度试验用试件个数为()个。A.3 B.6 C.9 D.1
下列药物中,治疗有机磷毒的有效解毒剂是A.美蓝 B.阿托品 C.乙酰胺 D
分离挥发油乙醚液中的醇类成分的最佳方案是A:NaHSO3 B:Girard试剂
杨女士自从被诊断患了乳腺癌之后,情绪一直很低落,对生活失去信心,家人的劝解也不听
简述现代企业人力资源管理各个历史发展阶段的特点。
我国投资银行业务的发展变化具体表现在()。 A.发行监管B.发行方式
最新回复
(
0
)