2. 职称英语
  3. In 2014, many shoppers opted to avoid the【C1】______crowds and do their holiday s

In 2014, many shoppers opted to avoid the【C1】______crowds and do their holiday s

游客2024-09-06  29
问题 In 2014, many shoppers opted to avoid the【C1】______crowds and do their holiday shopping from the comfort of their computer. Sales at online retailers gained by more than 15% . But people are also returning those purchases at record rates, up 8% from last year.
What went wrong? Is the【C2】______shadow of the global financial crisis making it harder to accept extravagant indulgences? Or do people shop more【C3】______—and therefore make bad decisions—when online? Both arguments are plausible. However, there is a third factor: a question of touch. We can love the look but, in an online environment, we cannot feel the quality of a texture, the shape of the fit or the weight of an earring. And【C4】______interacting with an object makes you more committed to your purchase.
When my book brandwashed was released, I conducted an experiment about the differences between the online and offline shopping. I carefully instructed a group of volunteers to promote my book in two different ways. The first was a【C5】______hands-off approach. Whenever a customer would inquire about my book, the volunteer would take them over to the shelf and point to it. Out of 20 such requests, six customers【C6】______with the purchase.
The second option also【C7】______going over to the shelf but, this time, removing the book and then subtly【C8】______onto it for just an extra moment before placing it in the customer’s hands. Of the 20 people who were handed the book, 13【C9】______up buying it. Just physically passing the book showed a big difference in sales. Why? We feel something similar to a sense of【C10】______when we hold things in our hand. In this case, having to then let go of the book after holding it might generate a subtle sense of loss, and motivate us to make the purchase even more.
A. proceeded B. randomly, C. ownership D. impulsively
E. ended F. fulfillment G. fairly H. frenetic
I. preceded J. holding K. physically L. lingering
M. excited N. involved O. handing [br] 【C10】
选项
答案 C
解析 ownership，词义辨析题。根据词性，此处可填入名词。可选范围有a sense of ownership“拥有感”，a sense of fulfillment“成就感”。根据上下文可见此处侧重购物者发生购买行为的原因，故选ownership。
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